Commerce media is booming, and everyone wants a piece of it. For commerce media networks, servicing the growing pool of media buyers brings many new opportunities and new challenges. In the short history of commerce media, hundreds of networks have emerged. Yet most premium on-site and in-store inventory remains in walled gardens. Media buyers are […]| AdExchanger
Retail media is on fire. And it seems like every company wants to fan the flames. For several years, Marriott dipped only a cautious toe in the commerce and retail media space. “It’s an attractive business,” Marriott SVP of Marketing, Data Activation & Personalization Chris Norton told AdExchanger. (“We’re changing my title,” he added.) But […] The post Marriott Takes The Leap Into Retail Media With New Media Network appeared first on AdExchanger.| AdExchanger
AMENIA, NY — The retail media landscape is heading toward a decisive split between sustainable businesses and complementary revenue streams as brands demand accountability from ...| Beet.TV - The Root to the Media Revolution
AMENIA, NY — Connected TV and commerce are becoming more tightly joined. And that’s creating new ad formats that capture consumers at moments of peak engagement and peak purchase intent. “CTV and commerce are great together. It’s a way to engage the audience at the highest points of relevance,” Cassidy Diamond, Vice President of Brand [...]| Beet.TV
In the industry flooded with AI buzzwords, we’re proud to announce a new & tangible agentic feature for advertisers. Commerce Media moves fast. The tides and the users change, so accuracy in campaigns is now the highest priority. To aid advertisers, Zeropark just released the Agentic AI-Powered Optimization layer to boost performance and save time […] The post Zeropark enables Agentic Optimization in Commerce Media appeared first on Zeropark Commerce Media.| Zeropark Commerce Media
Black Friday and Cyber Monday are no longer just shopping days—they’ve evolved into an intense, extended period where advertisers race to capture consumer attention amid heightened competition. As BFCM 2024 approaches, all ecommerce i-commerce brands and advertisers must refine their targeting to reach audiences where they’re most engaged. Why is targeting so crucial? Well, every […] The post Affiliate Marketing Targeting: 5 opportunities for Black Friday in Commerce Media appeared fi...| Zeropark Commerce Media
The holiday shopping season is here, and Black Friday – Cyber Monday (BFCM) is an unmissable opportunity for advertisers to drive significant sales and brand engagement. However, to maximize these results, advertisers need to plan their budgets strategically. Effective budget planning is crucial for standing out in the competitive landscape and using affiliate advertising can […] The post 6 Strategies on Planning Budgets for Black Friday Cyber Monday Affiliate Advertising appeared first o...| Zeropark Commerce Media
As Black Friday and Cyber Monday (BFCM) approach, every affiliate marketer (no matter the scale) senses the urgency to set up and maximize campaigns. But you’ve got to be smart about it to make sure your revenue grows in harmony with consumer spending through a well-structured affiliate program. Use the peak shopping season to boost […] The post Preparing for the Shopping Season: 7 2024 Black Friday Strategies for Affiliate Advertising appeared first on Zeropark Commerce Media.| Zeropark Commerce Media
BNPLs are nothing new in 2025, and over the last couple of years we have all grown accustomed to these solutions. Both from the perspective of a consumer, and in the ad-tech industry. The first BNPL platforms emerged in 2005, but only in the last few years have they become quite important for the e-commerce […] The post Brand-Safe Buy Now Pay Later Advertising in 2025 appeared first on Zeropark Commerce Media.| Zeropark Commerce Media
Contextual ad targeting is “an even bigger opportunity” than retail media, Gleason says, because marketers are ready to reembrace advertising’s roots.| AdExchanger
Unlocking Q3 Growth: Email Placements Surge in Commerce Media. Discover how much more supply there is to unlock in your Zeropark media buying.| Zeropark Commerce Media
2024 marks the introduction of a completely new industry standard of information access for advertisers, and Zeropark is proud to be the driver of changes. Our way of creating an even safer solution for brand advertising within the commerce media space is allowing our demand partners to freely access all the data and insights they […]| Zeropark Commerce Media
At the end of 2023, everybody involved in the marketing and advertising industry needed to take some time to summarize the previous 12 months and strategize for the year to come. In Zeropark, we have always been loud advocates of shifting the industry standards to match consumer needs and expectations. This strategy allowed us to […]| Zeropark Commerce Media
Join Zeropark on a journey to maximize advertising efficiency in Q4 2023, with consumers set to spend more than ever this holiday season.| Zeropark Commerce Media
Discover how commerce media supports your programmatic full-funnel marketing strategies. Learn how to cover all stages of the customer journey.| Zeropark Commerce Media