(Note: This post was originally part of an issue of the UI Animation Newsletter. Subscribe for weekly updates on web animation and more.) | Val Head
A delightful experience will stand out in people’s minds. But not everyone finds the same things delightful.| Val Head
As someone who spends a lot of time talking about UX animation, I’ve been asked more times than I’d like to admit if a poorly designed feature can be fixed by adding some surprise and delight. Usually this question comes from a genuine place of wanting to improve the experience of the product. But reaching straight for surprise and delight isn’t the quick and easy solution that it might seem like at first. | Val Head
There’s more than one path to achieving surprise and delight in UX. You can take the subtle delight path, or the expressive path. Both options can create meaningful delight for your audience.| Val Head