Brands need to reach audiences long before they’re ready to buy. Upper-funnel marketing builds exposure. Tips for using Creators to grow relationships.| onbrand.shopltk.com
Sephora’s making a big play for the skincare market with its Skin Obsessed campaign. The beauty giant is leaning into the absolute chaos that is everyone’s skincare routine these days and positioning itself as the answer to all that overwhelming choice. Working with TBWA\Chiat\Day LA and filmmaker Taika Waititi, the campaign is rolling out everywhere: ... Read more The post Brand Strategy: Sephora Gets “Skin Obsessed” appeared first on Keyhole.| Keyhole
While many EV brands chase attention with stunts or celebrity tie-ins, Polestar has taken a different route. Its strategy is built on design, transparency, and trust. No empty promises. No shortcuts. It sets expectations, methodically and deliberately—and meets them. In a market full of big promises, Polestar leads with accountability. It shares full life cycle ... Read more The post Brand Strategy: Polestar Skips the Hype—and the Trip to Mars appeared first on Keyhole.| Keyhole
For decades, the brand has done what most beverage companies wouldn’t dare—put anti-marketing at the center of their strategy, rebellion and all. When the industry leaned into wellness, Liquid Death pushed back with “Murder Your Thirst,” “Greatest Hates” albums, and a Super Bowl ad that made professionals appear to drink on the job. The result? ... Read more The post Brand Strategy: Liquid Death Doesn’t Sell Water. It Sells Rebellion. appeared first on Keyhole.| Keyhole
Discover key insights from the LTK Consumer Study on how Creators drive trust, engagement, and sales in 2025’s evolving digital marketplace.| onbrand.shopltk.com
Discover key insights from the LTK Consumer Study on how Creators drive trust, engagement, and sales in 2025’s evolving digital marketplace.| onbrand.shopltk.com
Trying to get the most from social media? Use content creators to build an impactful social media strategy for brands that resonates across the entire customer journey.| onbrand.shopltk.com
Holiday shopping season is upon us! Discover how to craft a successful social media strategy for businesses and the value of content Creator partnerships.| onbrand.shopltk.com
Total Reach is a problematic metric on social media mostly because it isn't provided by any social channel for organic posts.| Social Status
Wondering which LinkedIn analytics tools to use or if you need any at all? This guide shows you why you need third-party tools and lists the best ones to use.| Social Status
Looking for some great Facebook ads reporting tools to help you optimize your ad campaigns? Read this post to find some of the best options to choose from.| Social Status
Looking for Instagram competitor analysis tools to stay ahead of the competition? Read our guide to find seven of the best tools in the market today.| Social Status
Social Media Lead Generation is the process of starting thoughtful conversations with ideal prospects and nurture them towards conversion.| Social Status
Metrics to include in your Facebook Report Template in 2022 should adhere to the parts of the funnel you want to highlight to your stakeholders.| Social Status
Social Media Strategy in 2021 will be defined by hyper fragmentation as new channels continue to emerge and vie for users' attention.| Social Status
Discover how A/B testing your social media content can maximize your reach, engagement and ROI with our A/B testing tips >>| SmarterQueue
Ray Slater-Berry shares six secrets to increase social media engagement and increase your brand's reach on social platforms.| SmarterQueue