If you have ever run your writing through a readability checker like Yoast SEO, you have probably come across the Flesch reading score. This metric was developed more than 70 years ago and is still one of the most widely used ways to measure how easy your text is to read. But what does it […] The post The Flesch reading ease score: Why & how to use it appeared first on Yoast.| Yoast
Content summarization isn’t a new idea. It goes back to the 1950s when Hans Peter Luhn at IBM introduced one of the first algorithms to summarize text. Back then, the goal was straightforward: identify the most important words in a piece of writing and create a shorter version. What began as a technical experiment has […] The post Why is summarizing essential for modern content? appeared first on Yoast.| Yoast
We know that most readers skim. We also know that search engines prefer clear and easy-to-understand content. Luckily, a good summary can help with both. A summary gives your reader the core ideas quickly, while also helping your chances of ranking your content. Learning how to write a summary helps you give your content the […] The post How to write an effective summary for your content appeared first on Yoast.| Yoast
Thinking about building a website? Whether you are a small business owner, a freelancer, or launching a side project, one of the first questions you will want answered is: how much does it cost to build a website? This is not just about curiosity, understanding your website costs early on can help you budget effectively […] The post How much does it cost to build a website? appeared first on Yoast.| Yoast
How to make your content visible in the age of AI search So, what exactly is LLM Optimization? Well, the answer to that question depends on who you ask. For example, if you ask a machine learning engineer, they’ll tell you it’s all about tweaking prompts and token limits to get better performance from a […] The post LLM SEO optimization techniques (including llms.txt) appeared first on Yoast.| Yoast
Here’s how cross-functional SEO teams can work together seamlessly to boost content marketing performance and drive better results.| Growth Minded Marketing
Why should you use synonyms and related keywords? Because they increase your chances of ranking. Learn why you should optimize for both!| Yoast
SEO for startups drives growth by boosting visibility & traffic. Learn how to develop a winning strategy, track results & rank higher.| Growth Minded Marketing
Discover how the Hub and Spoke content strategy boosts SEO, drives traffic, and improves site authority with effective content clustering.| Growth Minded Marketing
How does Google work? And how does Google understand text? In this post, we’ll explore what we know about how Google analyzes online text.| Yoast
Why is your focus keyphrase density important? What does it have to do with SEO? Find out why Yoast SEO checks for it, and how to do better.| Yoast
A focus keyphrase is a keyword you want to rank for in search engines. Don't use a focus keyword over and over again!| Yoast
Yoast SEO includes a super useful feature called the readability analysis. Combined with the SEO analysis, it helps you write great content!| Yoast
At Yoast, we take pride in our holistic view on SEO, taking into account all the aspects a site needs to rank well. Learn more!| Yoast
Doing keyword research is an essential aspect of SEO. Those insights inform your keyword strategy. Find out what a keyword strategy is.| Yoast
Transition words make your texts readable, so you should use them more often! Read this article to learn why and how to use transition words.| Yoast
There are hundreds of reasons why publishers lost SEO traffic in 2021. Here's how to recover your search rankings in 2022.| Web Publisher PRO
How should you calculate bounce rate, and how can an improved bounce rate lead to better SEO performance? Keep reading to find out.| Web Publisher PRO
Headlines in search are generated based on a page’s title tags. That’s just one reason why optimizing title tags is important for publishers.| Web Publisher PRO
Changes in Google’s search algorithm are leading more publishers to question whether keywords will matter for SEO in 2022.| Web Publisher PRO
You should avoid thin content on your site. In this post, we'll explain what it is, and how you can write content that ranks!| Yoast
Image SEO should be in every online marketeer's and copywriter's toolbox. Here's how you should optimize your images!| Yoast
Choosing the right focus keyword for your post or page is hard. We offer you some methods to determine the perfect focus keyword.| Yoast