As marketing budgets face growing scrutiny, lead generation remains one of the most expensive plays in the game. For financial services marketers, every lead costs an average of $653 — a hefty price if the lead isn’t the right fit for your pipeline. That’s why more marketers are pivoting to Account-Based Marketing (ABM): a more […] The post Getting Started With ABM for Financial Services appeared first on Walker Sands.| Walker Sands
Elon Musk’s replacement is busy with mass deportation, while simultaneously running an investment firm managing public union pension funds.| The American Prospect
John needs to sign up for a new budgeting app. Instead of creating yet another password, he sees an option to log in with Google. He clicks it, Google verifies his identity, and within seconds, he has access. No new credentials to manage, and no forms to fill out. This login experience is powered by […] The post Will Nigeria use FAPI for authentication? appeared first on Open Banking Nigeria.| Open Banking Nigeria
Open banking has revolutionized the financial services industry by promoting transparency, competition, and innovation. At the heart of this transformation lies the efficient flow of data and services through Application Programming Interfaces (APIs). | Open Banking Nigeria
New technology and old tactics have made buying a car a death march of deception. Jase Patrick, who spent 15 years in the business, reveals the dealer secrets.| The American Prospect
As the CBN has recently approved the operational guidelines for Open banking in Nigeria, Financial Institutions, and Fintechs require direction on their roles in this new digital ecosystem. Earlier this month, we indicated a tentative order of events that the CBN might follow in rolling out Open Banking operationally. As we await technical implementation guidance, this article aims to present Nigerian Fintech’s roles in the Open Banking Ecosystem. | Open Banking Nigeria