Dairy-free ice cream brand So Delicious presented “The Pint of No Return,” an activation shaped like a giant ice cream pint, at Lollapalooza this year where inside the giant pint, the chilly activation offered an immersive elevator experience, product samples, photo ops, and more. Check out BizBash’s round up of top activations from this year’s... The post ‘The Pint of No Return’ Turns Up in BizBash’s Top Lollapalooza Activations for 2025 appeared first on Inspira Marketing.| Inspira Marketing
Last week, Campaign US covered how brands stole the spotlight at the four-day festival, including Inspira's very own immersive experience with So Delicious Dairy Free! The post Campaign US Covers ‘The Pint of No Return’ at Lollapalooza appeared first on Inspira Marketing.| Inspira Marketing
Chicago was hot. So Delicious was colder. For four days at Lollapalooza, the plant-based brand took over a corner of Grant Park with ‘The Pint of No Return,’ a multi-sensory experience designed to shift long-held perceptions about dairy-free and offer overheated festivalgoers a place to cool off.| Inspira Marketing
Viral moments are easy to chase and even easier to forget. They generate short-term attention but rarely deliver long-term value. In today’s fast-scroll environment, where brand impressions are as fleeting as a thumb swipe, live brand experiences offer a rare opportunity to connect deeply, memorably and meaningfully. The post Inspira CEO Published in Advertising Week on Using Experiential to Power Integrated Campaigns appeared first on Inspira Marketing.| Inspira Marketing
At Inspira, we think about brand relationships the same way we think about human ones—through the lens of emotional connection and strength over time. To measure that, we use a composite brand equity score that reflects how the target audience feels about a brand. We call it the Relationship Score.| Inspira Marketing
TL:DR - Yes; (Google Sucks) AND… consumer fear, inflation fatigue, job insecurity, and a sluggish economy are killing search demand before anyone even| AIMCLEAR®
What is integrated marketing and how can it unify your marketing efforts? Discover the top 10 integrated marketing channels for businesses.| MARION Marketing
Is your B2B marketing budget working as hard as it can? Here are five ways to increase the impact of your marketing spend: Add Public Relations to the| Winger Marketing
We’re celebrating the 10 year anniversary of Marketing Campaign Development! Thank you for being part of the MCD family of more than 100K views from marketing teams around the world. Interested in getting some feedback on your latest plans? During 2018, I’m offering a free 1 hour marketing consultation to the first 10 people who […]| Marketing Campaign Development Blog
In 2007 I wrote the book Marketing Campaign Development in hopes that it would inspire a generation of marketers in the art and science of truly integrated marketing. 10 years later, the book continues to find an audience eager to apply these best practices. First off, let me express my sincere thanks to you all, […]| Marketing Campaign Development Blog
Originally posted on The Marketing High Ground: The following is a snippet from The Marketing High Ground. More details of this example, including many others, can be found in the book. Additional examples will be shared and briefly reviewed in future posts. So, how do you know if you’ve created an effective positioning statement? The…| Marketing Campaign Development Blog
I have a pet peeve, and it’s marketing popcorn. No, not the marketing of popcorn. “Marketing popcorn.” This is the exact opposite of truly effective integrated marketing. Marketing popcorn = marketing tactics that are planned and executed independently of each other and with no interaction or cross-functional coordination. To the prospect, they appear random and […]| Marketing Campaign Development Blog
Executives and sales reps continue to struggle with the best way to present their company to new prospects. Especially if you are part of an early stage company, your personal and professional credibility are on the line. Unfortunately, the most common first slides I see in the obligatory corporate pitch are about technology. There is a much, much better […]| Marketing Campaign Development Blog
“Marketing Attribution” tools and services are rapidly being adopted by Fortune 1000 companies. But successful application of these tools and services require much more than just operat…| Marketing Campaign Development Blog
To be an effective "Launch Boss", I don't manage my team by department. Instead, I manage by "points of potential failure". Just like NASA.| KickStart Alliance - Customer Success Consulting
Marketers: Are you building your demand gen plan for next year? In this article, I have collected the required ingredients you will need to define your integrated marketing strategy and build your go-to-market plan. With a solid understanding of these foundational elements, your marketing programs will be designed properly to deliver the results your sales team expects and requires.| KickStart Alliance - Customer Success Consulting
With inflation and a looming recession, marketing teams and budgets are already being trimmed. Yet, for your business to survive the next 18 months and have a chance to leapfrog your competitors, marketing must play a critical role. Here are three questions to carefully consider and a few tips to guide your integrated marketing planning process.| KickStart Alliance - Customer Success Consulting
These four areas provide a foundation for success A car with a flat tire won’t move forward – even if the other three tires are in perfect condition. It’s| Winger Marketing
