We’re talking about Generation Alpha, the current generation of children who began being born in the year 2010. They are the children of the Millennials, and often the younger siblings of Generation Z. There are 3 million of them in Australia and more than 2.8 million are born globally every week. When they have all been born (2025) they will number more than 2 billion – the largest generation in the history of the world.| McCrindle
A viral TikTok skit portraying a painfully awkward conversation has set off a wave of generational debate. The clip, from creator Mandy (@guyfieriwhore), shows a young woman shutting down every attempt at small talk, offering no opinions, no reactions, and no engagement. The text overlay on her video reads, "POV you're trying to talk to people in 2025." @guyfieriwhore/TikTok Viewers linked the exaggerated scene to a real-world communication breakdown among Gen Z and Gen Alpha. Conversations a...| The Daily Dot
In July’s edition of Toy World Magazine, Charlie Brownless, our Head of Toys & Entertainment EMEA, was invited to contribute an opinion piece on the opportunities of adopting a Connected TV strategy and how, alongside the benefits, also come responsibilities concerning kids’ data privacy. Charlie has expanded his insights on this complex topic, which are shared […] The post The CTV Opportunity Is Clear – But for Toy Brands, So Are the Risks appeared first on SuperAwesome.| SuperAwesome
At SuperAwesome, we believe in the power of creators. But when it comes to influencer marketing, selecting the right talent for your campaign isn’t just about choosing someone with a large following. It’s about aligning with creators who resonate with your brand values and creating content that engages your target audience in meaningful ways. That’s […] The post How SuperAwesome Helps You Find the Right Creators – and Measure What Matters appeared first on SuperAwesome.| SuperAwesome
Fifty years ago, the United States Department of Defense ended the draft and chose to rely exclusively on volunteers to fill the ranks. The all-volunteer force was born and the competition was on to attract the best and brightest to military service. This year, the Army, Navy and Air Force, including National Guard components, all expect to fall well short of their recruiting goals. Tony Perez feels that one of the major shortcomings of the recruiting game is communication. He's in the studio...| A Better Peace: The War Room Podcast
10 powerful facts about Greta Thunberg. Her early activism to global climate strikes, famous speeches, and awards. Bet you didn't know.| Gen Alpha World
Explore how perspective and perception shape the way Gen Z and Gen Alpha see the world. Learn practical tips.| Gen Alpha World
Discover effective strategies, channels, and trends for marketing to Gen Alpha, the tech-savvy, socially aware generation shaping the future.| Southern California News Group (SCNG) | Exclusive Local News
Here's a look at the top 10 Media Logic articles covering key themes and the most relevant financial marketing topics in 2024.| Media Logic