The influx of demand is driving ad tech consolidation, too. Although Tremor International already had both a sell-side platform (Unruly) and a demand-side platform (Tremor Video), it acquired DSP Amobee in July to help bring more linear and connected TV demand to its publisher clients. The post Supply-Path Optimization Is Guiding Video SSP Strategy | AdExchanger appeared first on Unruly.| Unruly
A little over two years after buying it for $169 million, Houston-based Shell USA is shutting down its Volta C electric vehicle charging business. Shell confirmed to AdExchanger that it will dismantle Volta’s network of more than 2,000 EV charging stations this year. A Shell spokesperson said the energy giant is turning its attention to high-speed public charging stations at Shell-branded sites like gas stations and standalone EV hubs. Around the world, Shell operates more than 70,000 publi...| Energy Capital