Let’s close out summer on a high note — a business doing it right. My wife signed us up for this summer camp-themed dinner at a local restaurant. We were greeted with Old Fashioneds, served with the chefs’ high-end interpretation of camp food, and read a ghost| CJ Chilvers
The best things in life don’t scale. I wrote this past week about how the same is true in marketing. I’ve come up with a list of examples since writing that post, but I’d love to hear yours. Feel free to respond and I&| CJ Chilvers
Is this true for you? I keep getting emails from newsletters asking me if I’m still around. Maybe it’s because I use Apple products, which emphasize privacy, and mask a lot of opens and clicks that newsletters (still?!) use to determine engagement, as if we were living in| CJ Chilvers
We don’t deserve dogs. So, I got a new puppy. I figure the lack of sleep and constant cleanups will eventually get me close enough to deserving this dog. This past week I wrote about how the rest of the newsletter world is waking up to the fact that| CJ Chilvers
Since the last post, I spent a week in Mexico (above). I learned two things: All I ever need from a “break” is time away from urgency. We rarely get that, even on a vacation. When I did get a real break, I thought about how I could| CJ Chilvers