Food and beverage brands already know the value of reaching grocery shoppers digitally. Grocery ecommerce is transforming the entire shopper journey.| Retail TouchPoints
Plant milks, especially oat-based drinks, became ubiquitous with specialty coffee in the mid-2010s. But the recent growing movement against ultra-processed foods could mean dairy is reclaiming the top spot in coffee shops. Prominent roasters like Stumptown, Blue Bottle, and Onyx Coffee Lab defaulted to oat milk as its popularity soared over the last few years. […] The post Is dairy making a comeback in specialty coffee? appeared first on Perfect Daily Grind.| Perfect Daily Grind
Interested in consumer trends? Learn why a move towards sustainable production will be beneficial for brands as consumers become more environmentally-conscious.| Abacus Marketing
Many consumers are still spending more on the things that matter to them — health and wellness, quality of goods or something that brings them joy.| Retail TouchPoints
Veteran marketer Sarah Crockett (formerly DSW, now Carter's) shares her hard-won wisdom on connecting with consumers in turbulent times.| Retail TouchPoints
In this climate of rising costs and tariffs, CRM (customer relationship management) and loyalty marketers have a critical role to play.| Retail TouchPoints
The top-performing retail TV ads so far this year offer insight into what consumers are responding to today.| Retail TouchPoints
Executive Summary: Prosper Insights & Analytics, in cooperation with the National Retail Federation (NRF), has been surveying consumers for over 20 years on their seasonal retail shopping plans. Easter ranks between the Super Bowl and Mother’s Day in popularity among American celebrations. Over the past nine years, there has been a slight decrease in the […]| Medill Spiegel Research Center
Executive Summary: Valentine’s Day has long been associated with romance, but recent trends suggest that its focus and participation are shifting. Fewer people celebrate with romantic partners; instead, more include family, friends, and even pets. Economic factors, shifting consumer behaviors, and other shifts reshape how Americans observe Valentine’s Day. Valentine’s Day celebration rates have decreased […]| Medill Spiegel Research Center
Explore the top 20 consumer trends for 2025 that are reshaping markets, including personalization, green tech, and the rise of AI.| Blog
Super Bowl LIX From Tailgates to Retail Trends By Dr. Martin Block, Professor Emeritus, Northwestern University, Retail Analytics Council Executive Summary: The Super Bowl continues to hold a significant place in American culture, rivaling major holidays such as Father’s Day and Halloween in terms of participation. The 2025 survey by Prosper Insights & Analytics highlights […] The post Super Bowl LIX From Tailgates to Retail Trends appeared first on Medill Spiegel Research Center.| Medill Spiegel Research Center
AI’s Rapid Growth Limited to the Young and Affluent; Trust and Privacy Issues Remain By Dr. Martin Block, Professor Emeritus, Northwestern University, Retail Analytics Council Executive Summary: Generative Artificial Intelligence (AI) is transforming how consumers and businesses interact with technology, offering new opportunities for personalization, efficiency, and creativity. A recent survey by Prosper Technologies provides […]| Medill Spiegel Research Center
Our Q1 Spending Report that we shared earlier this year showed that overall spend was down in every sector except for travel compared to last year. The basket size in the travel sector increased 4% whereas the transaction volume was relatively flat showcasing the inflation of travel prices. The rising travel costs are concerning consumers […] The post Airbnb’s Financial Dip: Will June Mark the Rebound? appeared first on Drop for Business.| Drop for Business
Our previous streaming service blog focused on the negative impact that Netflix’s Q1 2023 password-sharing crackdown would have on subscriber sentiment (check it out here!). Since then, we’ve been monitoring our Longitudinal Survey to measure the impact of Netflix’s password crackdown as well as other events in the streaming service industry. Our Longitudinal Survey allows […] The post Netflix’s Password Crackdown: A Temporary Dip or Long-Term Consequence? appeared first on Drop for...| Drop for Business
Leveraging data from Drop’s 2023 Q1 Spending Report and a recent card-linked member survey, we have been able to uncover some interesting consumer insights into where diners are purchasing their food and the importance of price. Overall 2023 consumer spending is down and fast to moderate-speed restaurants look to be the preferred choice, but price […] The post Price Elasticity and the Resurgence of QSRs in the Food Service Industry appeared first on Drop for Business.| Drop for Business
The shopping landscape has undergone a significant transformation in recent years, catalyzed by the COVID-19 pandemic. What was once predominantly an in-store experience has now shifted to online platforms, and as we emerge from the pandemic, consumers are seeking a balance between the two. In this blog post, we will explore the changing shopping preferences […] The post Unlocking the Power of Omnichannel Marketing in Retail appeared first on Drop for Business.| Drop for Business
The Great Recession posed challenges for many industries including Quick-Serve Restaurants (QSRs) as consumer confidence and spending declined. However, some QSR chains were able to survive and even thrive by adapting to changing market conditions. How did QSRs survive the Great Recession? QSR chains like McDonald’s and Chipotle adapted to the changing market conditions to […] The post How QSRs Can Adapt to Survive a Recession appeared first on Drop for Business.| Drop for Business
Last month we shared some interesting insights and data around Netflix and the video streaming industry. Leveraging our Longitudinal Survey Product that tracks industry trends over time as well as data from our transaction-verified panel, we crowned Netflix as the most popular video streaming service among consumers (check it out here!). Despite recent price increases […] The post How Netflix’s password crackdown could be creating cracks in their armor appeared first on Drop for Business.| Drop for Business
After a holiday season of increased cancellations and delays in late 2022, Southwest is trying to bolster its brand by promising to make good on inconveniences incurred by customers. CEO, Bob Jordan has pledged to “do better” and as a part of this promise, there are rumors that the company is planning to improve their […] The post Sentiment towards Southwest and airline influential factors in 2023 appeared first on Drop for Business.| Drop for Business
Drop’s Longitudinal Market Research Survey product measures customer sentiment of a brand or topic over a longer period of time vs. just providing a snapshot of a particular moment. Longitudinal surveys are particularly impactful when measuring sentiment and sales trends for organizations that are rolling out minor or major customer-facing changes, whether it be to […] The post Positive Sentiment for Netflix remains… but for how long? appeared first on Drop for Business.| Drop for Business
When overall spending has decreased, we continue to see a demand for Aritzia. Here are our top 3 reasons why we’re bullish on Aritzia right now.| Drop for Business
Executive Summary: The Hispanic population in the U.S. shows unique demographic trends and behaviors, significantly influencing household dynamics, spending habits, and media consumption, which are important for retailers to consider for targeted marketing strategies. The percentage of Americans identifying as Hispanic has increased to 17.0% in 2024 from 14.5% in 2020, with an average age […]| Medill Spiegel Research Center
Vixen Labs analyses the latest consumer data on how people use AI LLMs ChatGPT by The Verge: Hope, Fear, and AI.| Vixen Labs
