Understanding colour has been a fundamental part of human evolution, reaching far beyond its visual impression to convey deeper sentiments about emotion and meaning, and providing us with tools to navigate our environments. Colour and its application can shape narratives, […] The post Does colour theory have a place in app marketing? appeared first on Yodel Mobile.| Yodel Mobile
Launching an app on Google Play takes more than just uploading a build. This guide walks through every step: from beta testing to pre-registration and rollout strategy, to help you launch with confidence and impact. The post How to Launch an App on Google Play: A Strategic Guide for Success + A Downloadable Cheat Sheet appeared first on Phiture - Mobile Growth Consultancy and Agency.| Phiture – Mobile Growth Consultancy and Agency
Apple has quietly rolled out a major update that gives developers and marketers more control over how their apps appear in App Store search. You can now assign keywords to Custom Product Pages (CPPs), allowing these tailored pages to appear […] The post Apple expands search visibility: Custom Product Pages can now target keywords appeared first on Yodel Mobile.| Yodel Mobile
You’ve nailed your acquisition strategy. But if your users are disappearing after Day 1, you’ve got a retention strategy problem, and you’re not alone. The average iOS app sees 96.3% churn. On Android, it’s even worse. In today’s oversaturated market, […] The post Is your app’s retention strategy actually working? – Webinar appeared first on Yodel Mobile.| Yodel Mobile
When most marketers think of App Store Optimisation (ASO), it’s usually in the context of acquisition. Keywords, screenshots, install rates, it’s all about visibility and getting users through the door. But in 2025, that mindset is shifting. The smartest app […] The post Post-install ASO: The underrated driver of retention and advocacy appeared first on Yodel Mobile.| Yodel Mobile
Welcome back to ‘Meet the Growthmakers’, our content series spotlighting the people shaping the future of app marketing. This time, we’re speaking to Jessica Spivey, Account Manager at Yodel Mobile, to discuss her approach to app growth, the challenges facing […] The post Meet the Growthmakers – Jessica Spivey appeared first on Yodel Mobile.| Yodel Mobile
Finding trusted app marketing agencies to guide you through your growth journey has never been more vital.| Yodel Mobile
App marketing teams are embracing a more pragmatic approach to data analysis, prioritizing business outcomes over statistical significance as industry leaders advocate for “data-powered” rather than “data-driven” decision making. Speaking at App Promotion Summit London 2025, Simon Thillay, Head of ASO Strategy & Market Insights at AppTweak, outlined how marketing teams can make confident decisions even when statistical certainty remains elusive—a challenge that has long plagued App ...| Business of Apps
Join Yodel Mobile by NP Digital on Wednesday, 10th July at 3:30 pm BST for Cracking the Algorithm: How AI is Rewriting App Store Success, a free webinar designed to help you future-proof your ASO strategy in the age of AI. AI is expected to grow at an annual rate of 36.6% through to 2030 [Grand View Research], transforming nearly every industry, including app stores. As Apple and Google increasingly rely on AI to power search, rankings, and recommendations, your ASO strategy must evolve too. ...| Business of Apps
ConsultMyApp and APPlyzer have joined forces to launch APPlyzer Chat. The world’s first conversational app marketing analyst, powered by OpenAI’s GPT-4.1. Designed to simplify and supercharge ASO, this innovative tool delivers real-time, expert-level insights in seconds. No dashboards, no endless charts. Just ask and get razor-sharp answers instantly. Built on a foundation of ConsultMyApp’s industry leading ASO expertise, GPT-4o Turbo image analysis and APPlyzer’s global live data fro...| Business of Apps
In today’s mobile economy, building a great app is only the beginning. The real challenge lies in getting that app discovered and downloaded in an environment where visibility is algorithmic, distribution is fragmented, and user acquisition is both more data-driven and more unpredictable than ever. To help navigate that complexity, we have released the App Store Marketing 2025 Market Map, a comprehensive visual guide to the tools, platforms, and services powering app store growth today. The...| Business of Apps
MobileAction, a leader in App Store Optimization (ASO), app growth and mobile user acquisition, has unveiled its latest innovation with the release of its new ASO Intelligence tool — an advanced solution designed to make high-quality ASO insights accessible to all marketers and developers. With a flexible pricing model, the tool empowers indie developers, scaling startups, and enterprise publishers alike to maximize their organic visibility and optimize Apple Search Ads (ASA) strategies. La...| Business of Apps
AI has well and truly made its mark on mobile marketing, and App Store Optimisation (ASO) is no exception.| Yodel Mobile
How to use Custom Store Listings on Google Play to boost installs, improve ASO performance, and tailor your app for different user segments.| Phiture - Mobile Growth Consultancy and Agency
Research, prioritize and optimize Google Play Store keywords with Phiture’s Keyword Optimization Cycle to boost visibility, attract high-intent users and sustain app growth. The post Google Play Store Keywords – How to Find & Use Them appeared first on Phiture - Mobile Growth Consultancy and Agency.| Phiture – Mobile Growth Consultancy and Agency
An actionable framework for enhancing customer retention through personalization, multichannel engagement, and continuous optimization. The post How to Use User Research to Optimize App Store Presence (ASO Edition) appeared first on Phiture - Mobile Growth Consultancy and Agency.| Phiture – Mobile Growth Consultancy and Agency
Welcome to Meet the Growthmakers, starting with our very own Strategy Growth Director, Megan Dean| Yodel Mobile
Whether you're new to the world of app growth or looking to brush up on the latest performance metrics, this app marketing glossary.| Yodel Mobile
Boost your crypto app’s visibility on the Google Play store with ASO. Learn how to rank higher in Google's app store to boost your app downloads in this guide.| Rise Up Media
Discover the perfect mobile tech stack for launching your app successfully. 1. Attribution Tool 2. In-App Analytics Tool 3. Mobile Automation Tool| Yodel Mobile
Discover the top 5 tips to boost your ASO strategy and connect with users. Take your app to the next level with these essential insights!| Yodel Mobile
Apple has unvieled iOS 18, the latest and greatest update to their ecosystem. Read this blog to find out how it affects app marketers.| Yodel Mobile
Find out which ASO ranking factors can reverse your app user decline on iOS in the first part of our analysis on app user decline.| Yodel Mobile
Read our app marketing guide, providing insight on the ways to manoeuvre app growth whilst managing acquisition costs.| Yodel Mobile
App Store Optimization is a process to boost the app's visibility with some steps, strategies and plan to increase the organic app downloads.| MageNative
App store success is no easy feat and is best achieved with the right combination of strategies. Read this blog to find out what that looks like.| Yodel Mobile
Understanding ASO and ASO Strategy is foundational knowledge for app professionals. Read here to learn about ASO and its nuances in 2024.| Yodel Mobile
Your Google Play Store ASO efforts may have to be adjusted based on the changes that Google is currently making. Read here to find out more| Yodel Mobile
Discover the future with highlights from WWDC 2024. Explore software updates, innovative hardware, and transformative features unveiled by Apple.| Yodel Mobile