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The post New ProductPlan Features Will Elevate Your Product Strategy appeared first on ProductPlan.| ProductPlan
Our product team has been keeping busy, and we’re excited to review recent changes and share what’s next on the horizon with you! Looking ahead, we’re planning quarterly releases packed with new features and improvements that will elevate your experience with ProductPlan. Following each quarterly release, we’ll host roundtable discussions to dive deep into the […] The post ProductPlan Platform Recap: Q2 2024 & Q3 Sneak Peek appeared first on ProductPlan.| ProductPlan
At ProductPlan, we’re constantly striving to improve our products and services to better meet user needs. That’s why we were so excited to release our first-ever customer survey last month. Our customer survey was a pivotal step in our journey to thoroughly understand our customers’ challenges when using our platform. By focusing on these areas, […] The post What We’ve Learned from User Feedback: Enhancing Our Platform appeared first on ProductPlan.| ProductPlan
Companies have been trying to adopt customer centricity for nearly 20 years now. Yet only 14% of marketers say their company really focuses on customer centricity. To build a culture that focuses on customer needs, companies should take six steps: Operationalize customer empathy; hire for customer orientation; democratize customer insights; facilitate direct interaction with customers; link employee culture to customer outcomes; and tie compensation to the customer. Company leaders are starti...| Harvard Business Review
Customer satisfaction is at its lowest point in the past two decades. Companies must focus on 10 areas of the customer experience to improve satisfaction without sacrificing revenue. The authors base their findings on research at the ACSI — analyzing millions of customer data points — and research that we conducted for The Reign of the Customer : Customer-Centric Approaches to Improving Customer Satisfaction. For three decades, the ACSI has been a leading satisfaction index (cause-and-eff...| Harvard Business Review