Stimulating Impulse in the Online Environment - Explorer Research
The Explorer customer activation framework uncovers new ways to keep impulse buying alive and well in the online shopping world.| Explorer Research
The Explorer customer activation framework uncovers new ways to keep impulse buying alive and well in the online shopping world.| Explorer Research
Front-of-Pack Labeling: A New Packaging Reality Across the US, front-of-pack (FOP) labeling is quietly reshaping the way products are presented on shelves. New regulatory guidance is encouraging greater transparency on nutritional content, which can disrupt even the most established packaging architectures. For brands, this is more than a design challenge. It can influence product formulation,… Front-of-Pack Labels: Regulations and Shopper Impact Read More » The post Front-of-Pack Labels: ...| Explorer Research
Discover how state regulations on artificial and petroleum-based dyes are changing shopper behavior in the food industry.| Explorer Research
Discover how health-conscious consumers are reshaping the CPG market, driving innovation in wellness, nutrition, and preventive health solutions.| Explorer Research
As the back-to-school season approaches, brands have a unique opportunity to capture the attention of families preparing for a new academic year. Winning a coveted spot in the lunchbox requires understanding shopper trends, appealing to both parents and children, and aligning with the latest nutritional trends. Here’s a guide to help brands secure their place… Winning a Spot in the Lunchbox: Strategies for Back-to-School 2025 Read More » The post Winning a Spot in the Lunchbox: Strategie...| Explorer Research
As the back-to-school season approaches, retailers are ramping up their efforts to attract shoppers with innovative strategies and well-structured merchandise displays. This period is critical for retailers as parents, students, and teachers gear up for the new academic year. Let’s delve into some successful examples of what retailers are doing well and how they can… Back-to-School Trends: What Retailers are Doing Right Read More » The post Back-to-School Trends: What Retailers are Doing...| Explorer Research
We like to think our purchase decisions are rational but in reality they rarely are. They are more often than not influenced by our emotions.| Explorer Research
