As the back-to-school season approaches, brands have a unique opportunity to capture the attention of families preparing for a new academic year. Winning a coveted spot in the lunchbox requires understanding shopper trends, appealing to both parents and children, and aligning with the latest nutritional trends. Here’s a guide to help brands secure their place… Winning a Spot in the Lunchbox: Strategies for Back-to-School 2025 Read More » The post Winning a Spot in the Lunchbox: Strategie...| Explorer Research
As the back-to-school season approaches, retailers are ramping up their efforts to attract shoppers with innovative strategies and well-structured merchandise displays. This period is critical for retailers as parents, students, and teachers gear up for the new academic year. Let’s delve into some successful examples of what retailers are doing well and how they can… Back-to-School Trends: What Retailers are Doing Right Read More » The post Back-to-School Trends: What Retailers are Doing...| Explorer Research
In recent years, non-alcoholic (NA) cocktails and beverages have seen a remarkable surge in popularity. As consumers increasingly seek alternatives to traditional alcoholic drinks, the beverage industry is adapting rapidly, with implications for brands, manufacturers, and retailers alike. Non-alcoholic beverages are no longer limited to soda and fruit juice. Today’s NA options are sophisticated, flavorful,… The Rise of Non-Alcoholic Cocktails Read More » The post The Rise of Non-Alcoholi...| Explorer Research
When it comes to consumer decision making, scientists say we make thousands of decisions per day, some sources say as high as 35,000 per day. A Cornell University study says we make 226 decisions per day on what to eat alone. Yet when we ask someone how many decisions they can remember at the end… How Consumers Make Decisions Read More » The post How Consumers Make Decisions appeared first on Explorer Research.| Explorer Research
We like to think our purchase decisions are rational but in reality they rarely are. They are more often than not influenced by our emotions.| Explorer Research
What are shopper looking for this year? Let’s look at a few ways that savvy brands can help shoppers host events their guests will love.| Explorer Research