From the outside, a well-executed telephone lead generation campaign can look almost effortless. You build a contact list, write a script, make a bunch of calls, schedule some sales appointments, and, ideally, close a few deals. Simple, right? Hardly. The truth is, there are countless moving parts behind the scenes involved in building and sustaining […]| VSA Prospecting: Lead generation | (B2B) | Marketing
Everyone’s heard the expression “the luck of the Irish.” It’s especially prevalent this time of year, during the recent St. Patrick’s Day celebrations. But did you know this seemingly innocuous phrase initially had negative undertones? It is believed the saying originated during the U.S. gold rush in the 19th century, when many of the most […]| VSA Prospecting: Lead generation | (B2B) | Marketing
Business Development Representatives typically do not last long in their job. According to recent statistics compiled by Zippia, 66% of BDRs remain in the position for two years or less, with 33% leaving within the first year. Given the nature of the job, this is not all that surprising. Cold-calling strangers on the phone day […]| VSA Prospecting: Lead generation | (B2B) | Marketing
There’s no disputing the fact that cold calling as a lead generation technique is difficult. Whether the goal is scheduling an appointment or demo for your sales rep, gathering market intelligence, or simply sharing new information about a product or service, people are often reluctant to engage in conversations with strangers—if they bother to get […]| VSA Prospecting: Lead generation | (B2B) | Marketing