It might be tempting to scale back your B2B cold calling efforts around the holidays. Many of your target prospects could be taking extra time off, and those who are still in the office are perhaps distracted by the end-of-the-year hustle and bustle. Scheduling appointments for your sales reps this time of year can understandably […] The post Six Reasons to Keep Cold Calling During the Holiday Season appeared first on VSA Prospecting: Lead generation | (B2B) | Marketing.| VSA Prospecting: Lead generation | (B2B) | Marketing
Here’s a rhetorical question for you: Are you more likely to reply to (or even open) an email from an unfamiliar sender or answer a phone call from an unknown caller? If we’re being brutally honest, the most common answer is probably “neither.” It’s human nature to be leery of unexpected communication, especially as scams […] The post Cold Calls vs. Cold Emails: 5 Things We Know for Sure appeared first on VSA Prospecting: Lead generation | (B2B) | Marketing.| VSA Prospecting: Lead generation | (B2B) | Marketing
Been on social media lately? Turned on the TV or radio? If the answer to either question is yes, then you’ve no doubt been bombarded with noise surrounding the upcoming election—angry rants, scathing campaign ads, squabbling media pundits, conflicting poll numbers, and an endless stream of inflammatory headlines. Throw in the closeness of the presidential […] The post Don’t Let Election Stress Thwart Your 2025 Sales Strategies appeared first on VSA Prospecting: Lead generation | (B2B)...| VSA Prospecting: Lead generation | (B2B) | Marketing
From the outside, a well-executed telephone lead generation campaign can look almost effortless. You build a contact list, write a script, make a bunch of calls, schedule some sales appointments, and, ideally, close a few deals. Simple, right? Hardly. The truth is, there are countless moving parts behind the scenes involved in building and sustaining […]| VSA Prospecting: Lead generation | (B2B) | Marketing
Everyone’s heard the expression “the luck of the Irish.” It’s especially prevalent this time of year, during the recent St. Patrick’s Day celebrations. But did you know this seemingly innocuous phrase initially had negative undertones? It is believed the saying originated during the U.S. gold rush in the 19th century, when many of the most […]| VSA Prospecting: Lead generation | (B2B) | Marketing
Business Development Representatives typically do not last long in their job. According to recent statistics compiled by Zippia, 66% of BDRs remain in the position for two years or less, with 33% leaving within the first year. Given the nature of the job, this is not all that surprising. Cold-calling strangers on the phone day […]| VSA Prospecting: Lead generation | (B2B) | Marketing
There’s no disputing the fact that cold calling as a lead generation technique is difficult. Whether the goal is scheduling an appointment or demo for your sales rep, gathering market intelligence, or simply sharing new information about a product or service, people are often reluctant to engage in conversations with strangers—if they bother to get […]| VSA Prospecting: Lead generation | (B2B) | Marketing
