Back to basics – the staying power of the pumpkin spice latte - Coffee Intelligence
Every autumn, America undergoes the same ritual. Supermarkets stack cinnamon-scented candles, Instagram grids fill with orange foliage, and coffee chains roll out the pumpkin spice latte (PSL). Starbucks’ Pumpkin Spice Latte, first launched in 2003, is its most popular seasonal drink of all time. It drove a 24% jump in store visits on launch day last year. Even as tariffs push up costs of coffee and spices, Starbucks says 10% of sales now come from “returning favourites” like PSL.| Coffee Intelligence
