Find out how to attract and acquire donors successfully as a nonprofit with a step-by-step strategy that protects your organization’s long-term viability.| Kindsight
See why would-be donors don’t give money to nonprofits, including differences between generations and household incomes.| Fundraising Report Card
How does your nonprofit’s giving data change over the years? Look for patterns with donation amount, donor retention, revenue, and more.| Fundraising Report Card
Hard truth: nonprofits are losing donors. In fact, according to data from the Fundraising Effectiveness Project, donor acquisition, dollars, and donor retention rates fell YoY in 2022. But to understand why donor counts are falling, we first have to understand why they went up so rapidly in the last few years. We’ve dubbed this the […] The post Retention is the New Acquisition: 3 ways to keep more of your hard-earned donors appeared first on NextAfter.| NextAfter
Yes, that’s right. I ran an A/B test this year on my family’s Thanksgiving day turkey(s). But before I get into the juicy details of how all of this has direct application to your digital fundraising program, let me ask you a few questions (and feel free to reply with your responses): Roasted turkey, smoked turkey, or […] The post A/B Testing Turkey? appeared first on NextAfter.| NextAfter
Focusing on the basics of donor engagement has the power to increase the overall involvement and quality of the connection between your nonprofit and your supporters.| NextAfter