Explore 2025 SaaS benchmarks and see how they compare to 2024. We analyze private B2B SaaS startup revenue growth rates, salary costs, churn, and more. We also break down the data by ARR and vertical.| Lighter Capital
The SaaS market in 2025 is a different beast than it was even three years ago, and it’s raised the bar significantly for SaaS entrepreneurs. Capital is more expensive, investors are more selective, fundraising rounds are smaller, AI can’t be an afterthought, and proof of capital efficiency is required.| Lighter Capital
SaaS isn't dead; it's evolving, supercharged by AI. To thrive, businesses must embrace four key principles.| Lighter Capital
"Growth at all costs" is no longer the mantra in tech. Today, the real winners achieve sustainable growth. If you're running a SaaS or subscription-based business, you live and die by retaining and expanding customer accounts. Without a good measure of how your core business is expanding and contracting, your startup could find itself in serious financial trouble you didn't expect.| Lighter Capital
The dream of scaling to 1,000 customers is exciting but the hardest milestone to cross is the first 100. That’s where the real work happens: validating your idea, shaping the...| Freemius Blog
Avoid costly mistakes when choosing a payment processor for your software business. 15 revenue-killing traps and the smart choices to escape them.| Freemius Blog
Updated 6 August 2025 Successful SaaS marketing requires a broad range of brand-building and lead-generating efforts. While generalists typically begin with PPC, and content marketing, the best B2B SaaS marketing agencies have the skill and experience to go further by closely monitoring and analyzing campaign data to maximize ROI. It’s a complex and demanding process. […] The post Top 15 B2B SaaS Marketing Agencies for 2025 appeared first on Bay Leaf Digital.| Bay Leaf Digital
Once you’ve gotten a handle on driving traffic to your website, it’s time to think carefully about what happens after they arrive. The experience you offer visitors who land on your homepage or product or pricing page can make or break your growth goals, yet many SaaS marketers invest heavily in traffic acquisition only to […] The post Improve B2B Conversion Rate Optimization for More SaaS Leads appeared first on Bay Leaf Digital.| Bay Leaf Digital
We walk you through everything you need to know to grow your SaaS business from idea to $50 million in annual revenue. Between building your product, your internal processes and your startup team, there are a lot of moving parts to manage to keep the business moving in the right direction. Here's what to do to complete the journey in 3 stages.| Lighter Capital
Whether you're a new SaaS or expanding an established business, our SaaS GTM strategy tips will create a smooth successful product launch.| Bay Leaf Digital
Tips and 4 frameworks to guide you in crafting SaaS value propositions that clearly and concisely explain the ways that their product help customers.| Bay Leaf Digital
Unlock the potential of your B2B Martech stack with our proven strategies. Optimize tools and technologies for enhanced performance and growth.| Bay Leaf Digital
Everything you need to know about customer research and the methods for conducting it at a SaaS startup.| Lighter Capital
Raising SaaS prices is the most effective way to increase revenue. When do you raise them and how do you do it? We've got answers.| Lighter Capital
Follow these principles for building aggressive, yet realistic financial projections for your startup when raising capital from investors.| Lighter Capital
12 must-have features and 9 SaaS subscription management tool providers to improve UX and reduce churn to streamline operations.| Bay Leaf Digital
Learn how to measure product-market fit and why it matters in this comprehensive guide. Discover the key SaaS metrics to show investors.| Lighter Capital
Learn how to calculate your customer acquisition cost (CAC) ratio so you can measure the effectiveness of your sales and marketing efforts.| Lighter Capital
Don't let opportunities pass you by! Check out these SaaS-friendly funding solutions to extend your runway and help your startup grow.| Lighter Capital
