Why the Future of B2B Sales and Marketing Depends on Predictive Models | Leadspace
With the right data engine underneath, predictive models don’t just work; they become one of the most reliable levers for revenue growth.| Leadspace
You’ve seen them before… The form fills that vanish.The prospects that never make it to sales.The “leads” that looked promising until they disappeared into your CRM without a trace. They’re anonymous leads. The ghosts haunting your pipeline. And if you’re not careful, they’ll keep draining your funnel, and your revenue, year after year. What Are […] The post Haunted by Anonymous Leads? Bring Pipeline Ghosts Back to Life. appeared first on Leadspace.| Leadspace
In B2B sales and marketing, data is no longer just a supporting asset – it’s the fuel your entire go-to-market motion runs on. It determines who you engage, how fast you respond, how well you score opportunities, and how accurately your revenue forecasts reflect reality. But here’s the truth: not all data vendors are built […] The post Choosing the Right B2B Data Vendor: A Complete Guide for Modern GTM Teams appeared first on Leadspace.| Leadspace
With the right data engine underneath, predictive models don’t just work; they become one of the most reliable levers for revenue growth.| Leadspace
Revenue automation doesn’t start with AI. It starts with the data foundation that makes AI (and your entire stack) work.| Leadspace
Dynamic data is less a “dataset” and more a customer operating system – the infrastructure that powers every decision your GTM teams make.| Leadspace
You know your B2B solution is perfect for a company – but you’re struggling to get your foot in the door. Maybe you’ve spoken to a few people who are interested, but none of them can actually sign the deal. Why? Because you haven’t identified the full buying group. And let’s be honest – identifying […] The post Unlocking Buying Groups: How B2B Hierarchy Mapping Reveals the Real Decision-Makers appeared first on Leadspace.| Leadspace
If your CRM data isn’t ready, your AI efforts will fail before they start. The good news is that you don’t need to overhaul your tech stack.| Leadspace
AI is transforming how B2B go-to-market (GTM) teams work – from predictive lead scoring and personalized outreach to dynamic territory planning and intelligent routing. It’s no longer a futuristic concept; AI is here, and it’s promising to make GTM teams faster, smarter, and more efficient. But there’s one giant catch… Before you plug in AI […] The post Is Your GTM Team Ready For AI? appeared first on Leadspace.| Leadspace
Use this checklist to evaluate your organization’s readiness across five core pillars| Leadspace
Build strong processes for identity resolution, lead-to-account matching, enrichment, and signal capture. Then layer on AI with confidence. When your data is clean, complete, and connected—AI doesn’t just work. It wins.| Leadspace
Technographic data—information about a company’s technology stack, tools, and software usage—has become a crucial asset in B2B sales and marketing. This data allows businesses to gain insights into a prospect’s technological environment, helping them tailor their outreach and offerings to match the prospect’s needs with the products and solutions they offer.| Leadspace
Hierarchy mapping reveals the organizational structure, showing how various roles and departments are connected.| Leadspace
Learn more about how you can arm your sales and marketing teams with the dynamic B2B profiles they need to Go-To-Market, check out the Identity Resolution Guide. Being able to resolve identities and associate data to the correct buyer profile is critical for any solution offering you dynamic B2B data.| Leadspace
Without understanding hierarchies, we can’t piece together all the players in an account’s buying team or buying group. Unfortunately, manually mapping hierarchies at scale isn’t realistic. We also can’t rely on job titles alone to identify decision makers as the buying power of a particular title can vary significantly between companies| Leadspace
Without dynamic updating, static datasets might contain redundant information, leading to inefficiencies in storage. Keeping multiple versions of static data can increase storage costs and complexity. Duplicate records can cause complications internally and lead to a higher cost of storing less operationalizable data.| Leadspace
Time kills all deals – when you’re finding that your reps are assigned the wrong lead, time and effort is wasted to various degrees as they pursue the wrong lead until the mistake has been realized. Additionally, switching reps part way through outreach can cause confusion, miscommunication and poor reporting for that lead’s sales cycle. Furthermore, marketing can’t get credit for a lead until they successfully route the lead.| Leadspace
If you’re part of a sales or marketing team, then you’re used to leveraging numerous systems full of…| Leadspace
Because the effectiveness of data-driven decisions depends on the quality of the underlying data (unified buyer profiles), a perfect score in this category is extremely significant. When your buyer profiles are backed by the best identity resolution available, it becomes much easier to discover and explore hierarchical structures with global, domestic and subsidiary ultimates. Identity Resolution is at the heart of every successful B2B GTM strategy.| Leadspace
Can our data keep up? That’s the question B2B sales and marketing operations executives need to ask when…| Leadspace
While most sales and marketing teams feel inclined to pursue data-driven decisions, it’s clear that many haven’t been seeing the results they’ve expected from various solutions. They’re losing trust in their data because they haven’t had the chance to truly experience the power of their data. While I would never wish these problems on anyone, it was very encouraging to hear that the most common data problems people face are the very ones that Leadspace aims to address with our appro...| Leadspace
The problem is that databases from most vendors are static. They reveal the data at that specific moment in time, then expect us to manually amend it with new data constantly. This is a serious point of pain for sales and marketers. Beyond outdated buyer data, sales and marketing generally work off of different siloed data without a single source of truth. Marketing might send a lead to sales, only for sales to see in their system that the lead doesn’t seem to match their ICP and put it on ...| Leadspace
Identity resolution is quite plainly the ability to resolve from a ton of data signals the identity of a buyer – who they are, who they work for. It’s the science of connecting the growing volume of person identifiers to a single individual as he or she interacts across channels and devices. In other words, Identity Resolution is the process of accurately associating data (or buying signals) with the specific people who interact with your business.| Leadspace
