This case study explores how Coegi partnered with a tourism brand to achieve sustainable programmatic advertising — enhancing engagement and reducing carbon emissions using AI-powered inventory optimization.| Coegi
A data-driven marketing strategy helps your business make informed decisions that enhance your outreach. Explore how your company can transform its approach. The post Upgrade Your Data-Driven Marketing Strategy for 2025 appeared first on Deep Sync.| Deep Sync
Learn how to target Facebook tourism ads by leveraging effective Facebook Ads targeting combinations to tackle tourists' behavior on Facebook.| Triple Blossom
Learn how to track Amazon sales from Facebook Ads using Amazon Attribution and boost your Amazon revenue with Facebook retargeting audience.| Triple Blossom
Learn how to craft an authentic Midwest marketing strategy that resonates with regional values of trust, practicality, and community.| Coegi
With the right tools, you can build and deploy lookalike audiences across channels. Here’s how to get started with lookalike modeling.| Deep Sync
Using data-driven segmentation techniques can transform how you reach and engage with your audience. But… The post How to Use Audience Segmentation for Personalisation Success first appeared on Digital Marketing Agency Ireland and UK.| Digital Marketing Agency Ireland and UK
Consumer behavior and ad platform algorithms never stop evolving. What drove engagement and conversions last month might not move the ... The post Creative Testing at Scale: A Framework for Marketing Leaders appeared first on Tuff.| Tuff
In a recent episode from Hedy & Hopp’s podcast, “We Are, Marketing Happy,” Miranda Ochsner, Hedy & Hopp’s Director of Paid Media, joins Jenny for a discussion on identifying the best media mix for your organization. At H&H, we collaborate with clients spanning various budget ranges—from below $10,000 to above $1,000,000. Our recommendations for media The post Determining Media Mix appeared first on iHealthSpot.| iHealthSpot
There are over five billion social media users on planet Earth, which means social marketing is a powerful tool for inciting awareness and excitement for your brand. But tread carefully. Social media can give, but it can also take away. When social marketing is done poorly, even loyal customers cringe in embarrassment. Take, for example,| Extole | Customer Engagement Platform
Reach your target audience online with a robust digital marketing strategy. Our digital marketing guide will cover the basics to help you get started.| Deep Sync
Cut through the marketing clutter and reach your audience with nonprofit direct marketing tactics so you can raise awareness and funds for your cause.| Deep Sync
Looking to upgrade your marketing strategy with data-driven insights? Learn more about how your organization can leverage database marketing services.| Deep Sync
Use past customer data to guide future decisions with marketing analytics. Check out this guide to learn more about marketing analytics and how to get started.| Deep Sync
Customer-led growth is more than just a marketing strategy; when done right, it becomes the guiding principle behind almost every business decision. Within a CLG framework, customer feedback seamlessly converts into actionable insights, fostering trust, loyalty, and partnership between you and your customers.| Extole | Customer Engagement Platform
To master the art of targeting parents, you must first learn to step into their shoes. Find out how you can target parents on Facebook Ads here.| Triple Blossom
Find out how to reach high income individuals by leveraging different audience targeting options and capturing their attention via Facebook Ads.| Triple Blossom
Find out how to reach college and university students on Facebook by using a combination of interest and unconventional Facebook Ad approaches.| Triple Blossom
Facebook removed all existing location targeting options and merged them into a single option in 2023. Here's how to deal with the changes.| Triple Blossom
Figure out how to target working professionals on Facebook using Facebook ads job titles and employer targeting options to reach decision-makers.| Triple Blossom
Discover how to leverage Facebook Ads to reach car owners and enthusiasts effectively to drive new leads and sales for your automotive business.| Triple Blossom
Discover the art of crafting engaging content to effectively target pet owners on Facebook Ads and turn them into your long-term customers here.| Triple Blossom
Discover how to target dog owners on Facebook Ads effectively by understanding dog lovers' behaviors and leveraging dog interests targeting here.| Triple Blossom
Discover how to target cat owners on Facebook Ads effectively by understanding cat lovers' behaviors and combining cat-related targeting here.| Triple Blossom
Facebook Ads do not allow you to target Facebook groups directly, but you can use these 4 alternatives for Facebook group targeting effectively.| Triple Blossom
Discover how to target pregnant moms on Facebook effectively by using maternity audience targeting and exclusion on Facebook Ads today.| Triple Blossom
Unruly’s self-service platform for PMPs, CTRL, allows publishers to do just that with audience targeting. Our in-house Data Management Platform (DMP) with server-side connections to 3rd party data providers gives publishers the ability to easily layer pre-defined audiences onto their inventory to immediately open new scalable revenue opportunities with buyers and increase the value of their inventory.| Unruly