In our digital age, most people have long forgotten or never been taught the art and science of written communication. We’ve progressed (or regressed depending on your point of view) from a time when it was commonplace to jot down … Continue reading →| Mass Communication Theory
The hero’s journey is a classic story structure that has been used for centuries. This timeless storytelling technique encompasses the three core aspects of a protagonist’s journey. Using it in fiction often seems like common sense, but the secret is to use it in nonfiction as well. In this article, I will define what the […]| WTD
Why is so much of our messaging confusing, convoluted? It's time to simplify. Learn how to unclog your copy with this simple copy framework.| Ann Handley