In a previous blog, we explored how marketing contributes to predictable revenue and long-term business value. Since then, the B2B […] The post How Strategic Marketing Drives Predictable Revenue and Business Value in 2025 appeared first on YGL Enterprises.| YGL Enterprises
Every business has policies covering critical operational areas, including human resources, accounting, customer service, and technology. However, marketing policies are […] The post 10 Marketing Policies Every B2B Business Should Have appeared first on YGL Enterprises.| YGL Enterprises
Is your head spinning in the marketing universe? Mine is! It’s an understatement to say AI is changing how we […] The post Mastering the AI Revolution in SEO: Adjusting Your Marketing Strategy for 2025 appeared first on YGL Enterprises.| YGL Enterprises
Imagine investing heavily in operations, sales, and product development, only to find that growth has plateaued. More often than not, […] The post Why Marketing Needs a Seat at the Leadership Table appeared first on YGL Enterprises.| YGL Enterprises
Does your business have a marketing plan? No. I often hear this response when meeting with a small or mid-sized […] The post Why Your SMB Needs an Annual Marketing Plan Aligned with Growth Goals appeared first on YGL Enterprises.| YGL Enterprises
In today’s competitive market, small and midsized businesses (SMBs) face the never-ending challenge of standing out in their industries while […] The post Why Small and Midsized Businesses Need Brand Guidelines appeared first on YGL Enterprises.| YGL Enterprises
As marketing professionals, we are expected to know many things. However, understanding the importance of intellectual property (IP) seems to […] The post Marketing and the Basics of Intellectual Property appeared first on YGL Enterprises.| YGL Enterprises
*This post was originally posted on 11/19/2020. Updated 8/30/2024. Developing an effective marketing strategy that consistently drives results is a […] The post Why Patience is Key When Developing a Marketing Strategy appeared first on YGL Enterprises.| YGL Enterprises
When Was the Last Time You Looked at Your Business Website? Seriously. When was the last time you really looked […] The post Why Your Website is More Valuable Than You Think appeared first on YGL Enterprises.| YGL Enterprises
Early results for American Eagle collaborations with Sydney Sweeney and Travis Kelce set AEO up for a strong second half of the year. The post Sydney Sweeney And Travis Kelce Collabs Give American Eagle A Lift appeared first on Unity Marketing.| Unity Marketing
Cracker Barrel reversed its new logo rollout, but its $700 million plans to modernized stores continues, threatening its nostalgic appeal to consumers of all ages. The post Cracker Barrel Can’t Afford To Lose Its Nostalgic Appeal appeared first on Unity Marketing.| Unity Marketing
Let’s cut through the jargon. Branded content is a marketing strategy where you leverage your expertise to stop interrupting people and start attracting them. Instead of a blatant sales pitch, you create content that entertains, educates, or inspires your audience. The goal is to connect your brand with the| Think in Leverage
Building a brand isn't optional for marketing teams, but what key brand elements do you need? Find out more.| Act-On
Opendorse projects the total NIL market by segment, commercial opportunities, athlete engagement rate, transfer trends, and more as we enter year five of NIL.| Opendorse
Le marketing de la marque, ou Brand Marketing, consiste à promouvoir un produit ou service, de manière à mettre en valeur votre marque globale. The post Qu’est-ce que le Brand Marketing, ou marketing de marque ? first appeared on Brand New Day.| Brand New Day
Brand marketing campaigns rule the roost now in 2025 because of their age-old advantages in a digital medium. Know more about the latest trends.| Blogs & Insights by Litmus Branding
Let's explore some success stories of how rebranding revamps, evolves, and sometimes revolutionizes the way we perceive the brands we love. The post The Curious Case of Rebranding appeared first on The Strategy Story.| The Strategy Story
Discover effective strategies to find and partner with the right influencers for your brand who can help you get more sales and reach| GoAffPro
Athlete audience data shows that college athlete influencers are the most effective media buy in sports.| Opendorse
TikTok’s potential U.S. ban means athletes and advertisers must adapt. Explore how to stay ahead in the evolving social media landscape.| Opendorse
This article originally appeared on Forbes.com, on August 7, 2018 In late June, Keith Weed, the CMO for Unilever, called for more transparency in influencer marketing. The brand proclaimed the three commitments below, pulled from the original press release: • Transparency From Influencers: We will not work with influencers who... The post ‘No Fake Followers’ Is A Tricky Rallying Cry For Influencer Marketing appeared first on Carusele.| Carusele
The post NFL enters its Taylor Swift and Travis Kelce era appeared first on Futurety Digital.| Futurety Digital
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We’re so excited and we just can’t hide it – We’re teaming up with VidCon Connect, a multi-genre online video conference, for its Canadian debut in Toronto. The VidCon event is for those who create online video and for those who love to watch online...| ivvi