Marketing is in trouble and has become its own worst enemy. Over the past few decades, the discipline has evolved into a trade, rather than a profession, focusing on managing and executing marketing communications. This trend is demeaning. The industry is in love with the increasing number of communication channel opportunities, such as social media, entertainment, events, online, and so on. However, communications channel management is distinct from marketing management. Marketing is about m...| Building A Leading Brand Requires Critical Self-Examination
Let’s cut through the jargon. Branded content is a marketing strategy where you leverage your expertise to stop interrupting people and start attracting them. Instead of a blatant sales pitch, you create content that entertains, educates, or inspires your audience. The goal is to connect your brand with the| Think in Leverage
Building a brand isn't optional for marketing teams, but what key brand elements do you need? Find out more.| Act-On
Creator Economy Live East is set for August 5-6, 2025, in NYC, bringing together brands, agencies, and creator economy leaders for the ultimate influencer marketing event. Whether you’re preparing to attend or catching up post-conference, the key themes shaping the creator economy in 2025 have lasting implications. In fact, many of the insights that resonated […] The post Creator Economy Live East: What Brands Need to Know About UGC, Creators & the Future of Marketing appeared first on Br...| BrandLens
Despite global trade tensions, a new study finds “Made in USA” remains strong globally. And purchase intent to buy American goods and services is fairly high globally. The post Brand USA Has A Strong Global Reputation Despite Trade Tensions appeared first on Unity Marketing.| Unity Marketing
Opendorse projects the total NIL market by segment, commercial opportunities, athlete engagement rate, transfer trends, and more as we enter year five of NIL.| Opendorse
Marketing risks spending its budget in a way that’s measurable for the business rather than persuasive for customers| Sword and the Script
The real story behind Health-Ade’s marketing momentum.| Marketing Alliance
Le marketing de la marque, ou Brand Marketing, consiste à promouvoir un produit ou service, de manière à mettre en valeur votre marque globale. The post Qu’est-ce que le Brand Marketing, ou marketing de marque ? first appeared on Brand New Day.| Brand New Day
Brand marketing campaigns rule the roost now in 2025 because of their age-old advantages in a digital medium. Know more about the latest trends.| Blogs & Insights by Litmus Branding
Even at first glance, TikTok is a no-brainer for marketing, and brands are starting to notice. While the app does have a reputation as a social platform for younger generations—think Generation Z and even some older members of Generation Alpha—the truth is that TikTok appeals to people from all ages. Yes, that even includes Baby […] The post 3 Reasons Brands Should Be Using TikTok appeared first on Girlpower Marketing.| Girlpower Marketing
Learn how to build a brand that attracts, retains, and grows your customer base while maintaining authenticity and revenue growth.| Marketing Alliance
Let's explore some success stories of how rebranding revamps, evolves, and sometimes revolutionizes the way we perceive the brands we love. The post The Curious Case of Rebranding appeared first on The Strategy Story.| The Strategy Story
Unlock the full strategic power of your brand to drive loyalty, growth, and impact. Hear from industry titans from the likes of Playboy, Workday, Sage & more.| Revenue Marketing Alliance
Discover effective strategies to find and partner with the right influencers for your brand who can help you get more sales and reach| GoAffPro
Discover how Tessa's award-winning SEO team continues to deliver top-notch digital marketing results. See why we’re leaders in search engine optimization!| TESSA
Athlete audience data shows that college athlete influencers are the most effective media buy in sports.| Opendorse
TikTok’s potential U.S. ban means athletes and advertisers must adapt. Explore how to stay ahead in the evolving social media landscape.| Opendorse
This article originally appeared on Forbes.com, on August 7, 2018 In late June, Keith Weed, the CMO for Unilever, called for more transparency in influencer marketing. The brand proclaimed the three commitments below, pulled from the original press release: • Transparency From Influencers: We will not work with influencers who... The post ‘No Fake Followers’ Is A Tricky Rallying Cry For Influencer Marketing appeared first on Carusele.| Carusele
It's May of 2023 and 'tis the season – awards season, that is! The post TESSA Earns a Trio of Creative Awards for Website Design appeared first on TESSA Marketing & Technology.| TESSA Marketing & Technology
The post NFL enters its Taylor Swift and Travis Kelce era appeared first on Futurety Digital.| Futurety Digital
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We’re so excited and we just can’t hide it – We’re teaming up with VidCon Connect, a multi-genre online video conference, for its Canadian debut in Toronto. The VidCon event is for those who create online video and for those who love to watch online...| ivvi