comment Xiaohongshu (Little Red Book / RED) est en train de redéfinir l’industrie du « voyage » en Chine… Comment XHS Xiaohongshu change l’industrie du voyage en Chine Avant, préparer un voyage en Chine ou à l’étranger, c’était passer par une agence, lire des brochures, ou demander autour de soi. Aujourd’hui, la réalité est simple : on […] The post Xiaohongshu change l’industrie du voyage en Chine appeared first on Touristes Chinois.| Touristes Chinois
Stop asking “Where should I go?” the travel KOLs on Xiaohongshu (RED) already mapped out your trip for you. Some are climbing sacred mountains, some are sipping champagne in seven-star hotels, some are taking kids to archaeology lessons in the Forbidden City. And their fans? Just hit “save” and copy-paste the itinerary. Here’s the Top...| Chinese Tourists Agency
What Are Rednotes on Little Red Book (Xiaohongshu) and Why They’re a Huge Opportunity for Brands? If you’re sleeping on Little Red Book (Xiaohongshu) and its Rednotes, you’re missing out on one of the most authentic and impactful ways to build your brand in China. Period. Let’s break it down—what they are, why they matter, […]| Fashion China
How Brands Stay Alive on Xiaohongshu Situation: From Content Playground to Survival Arena By 2025, Little Red Book (a.k.a. Rednotes) isn’t just a platform it’s the front line of China’s beauty and fashion attention economy. The rules have shifted. The algorithm is stricter, the audience is savvier, and the margin of error is brutal. If […]| Fashion China
Hey, marketer! I’m Philip Chen, your straight-talking guide to winning in China’s wild marketing landscape. Welcome ! You’re here because you know the game’s changing, and you want to ride the wave, not wipe out. User-powered sales: where your customers become your salespeople, is the hottest trend on platforms like Xiaohongshu (Red) in 2025. Picture […]| Fashion China
Until now, Xiaohongshu (a.k.a. RED) was more of a discovery + UGC platform : people came to check reviews, lifestyle inspo, and soft product placement. But conversion was limited you had to buy inside XHS’s own ecosystem or jump through hoops. Now?IT is Game changer according to Marcus Zhan, director of GMA , specialist of...| Ecommerce China
Ok, soyons honnêtes. Xiaohongshu (RED) en 2025, ce n’est plus “juste un réseau social”. C’est la place où la Chine tombe amoureuse des produits… pour parfois| Marketing Chine
If Douyin is China’s stage for performance commerce, then Xiaohongshu (RedNotes) is the intimate salon where culture, style, and consumption quietly merge into influence. In 2025, Xiaohongshu isn’t just a platform. It is the cultural incubator of taste, lifestyle, and shopping decisions for China’s most powerful consumer generation: urban Gen Z and millennial women. Here […]| Fashion China
7 conseils Par Olivier Vérot, Fondateur de GMA – Gentlemen Marketing Agency (linkedin) pour les marques de fashion sur RedNote (Xiaohongshu)| Marketing Chine
Xiaohongshu's rise is all the rage. But is this a fleeting protest or signs of a deeper shift?| MediaCat UK
Original photo by Dan Congdon An earlier version of this opinion piece was published on LinkedIn because of a request for a response to an excellent article by Olivia Plotnick. In this version I have added a few notes in italics and images showing how some of the scenarios I describe have already started to […] The post 5 scenarios showing the REDnote refugee trend (unfortunately) won’t end well appeared first on ChinaTalk.| ChinaTalk
Little Red Book, also known as RedNote, is a lifestyle-focused social media and e-commerce platform that is widely popular among young...| Daxue Consulting - Market Research and Consulting China
If you want to really connect with Chinese consumers in 2024, think RED the Chinese version of instagram. Xiaohongshu (小红书), internationally known as “Little Red Book,” is a social media and e-commerce platform based in China. It combines user-generated content (UGC) with online shopping, allowing users to post product reviews, share shopping experiences, and make...| Ecommerce China
Forgot Xiaohongshu Password? Or Want to set up a Password for Xiaohongshu account. Complete Guide for Xiaohongshu password setup or retrieve| China Help
On Chinese social media, women are censored and harassed, but undeterred.| Rest of World
