Ok, soyons honnêtes. Xiaohongshu (RED) en 2025, ce n’est plus “juste un réseau social”. C’est la place où la Chine tombe amoureuse des produits… pour parfois| Marketing Chine
If Douyin is China’s stage for performance commerce, then Xiaohongshu (RedNotes) is the intimate salon where culture, style, and consumption quietly merge into influence. In 2025, Xiaohongshu isn’t just a platform. It is the cultural incubator of taste, lifestyle, and shopping decisions for China’s most powerful consumer generation: urban Gen Z and millennial women. Here […]| Fashion China
How Brands Stay Alive on Xiaohongshu Situation: From Content Playground to Survival Arena By 2025, Little Red Book (a.k.a. Rednotes) isn’t just a platform it’s the front line of China’s beauty and fashion attention economy. The rules have shifted. The algorithm is stricter, the audience is savvier, and the margin of error is brutal. If […]| Fashion China
big Question for Marketer in China, how to Win on Xiaohongshu: The $26 Billion Red Rocket Fueling Luxury Brands in China – Insider Tips from Fashion China Agency Hey luxury bosses! Picture this: You’re at a bustling Shanghai fashion week after-party, surrounded by influencers snapping selfies with their latest Gucci bags and Dior perfumes. But […]| Fashion China
7 conseils Par Olivier Vérot, Fondateur de GMA – Gentlemen Marketing Agency (linkedin) pour les marques de fashion sur RedNote (Xiaohongshu)| Marketing Chine
Xiaohongshu's rise is all the rage. But is this a fleeting protest or signs of a deeper shift?| MediaCat UK
Original photo by Dan Congdon An earlier version of this opinion piece was published on LinkedIn because of a request for a response to an excellent article by Olivia Plotnick. In this version I have added a few notes in italics and images showing how some of the scenarios I describe have already started to […] The post 5 scenarios showing the REDnote refugee trend (unfortunately) won’t end well appeared first on ChinaTalk.| ChinaTalk
Little Red Book, also known as RedNote, is a lifestyle-focused social media and e-commerce platform that is widely popular among young...| Daxue Consulting - Market Research and Consulting China
If you want to really connect with Chinese consumers in 2024, think RED the Chinese version of instagram. Xiaohongshu (小红书), internationally known as “Little Red Book,” is a social media and e-commerce platform based in China. It combines user-generated content (UGC) with online shopping, allowing users to post product reviews, share shopping experiences, and make...| Ecommerce China
Forgot Xiaohongshu Password? Or Want to set up a Password for Xiaohongshu account. Complete Guide for Xiaohongshu password setup or retrieve| China Help
On Chinese social media, women are censored and harassed, but undeterred.| Rest of World