In today’s saturated market, traditional marketing methods are no longer enough to capture and retain customer attention. Modern consumers expect more than catchy slogans or one-size-fits-all campaigns—they crave personalized, seamless, and memorable experiences across every touchpoint. That’s why forward-thinking brands are shifting their focus from messaging to experience. In other words: customer experience (CX) has.... The post Why Customer Experience Is the New Marketing Strategy a...| Stevens & Tate Marketing
Content marketing has come a long way since the early days of cranking out dozens of poorly written blog posts stuffed with keywords, links to irrelevant websites, and reaching out to anyone and everyone for backlinks as part of a consumer marketing strategy. Today, content marketing is one of the best ways to help your […] The post Staying Ahead of the Game: The Importance of Content in Your 2023 Consumer Marketing Strategy appeared first on Girlpower Marketing.| Girlpower Marketing
When facing a financial downturn, many CPG companies start looking for ways to cut their budgets. Often, the first thing to go is food and beverage marketing. Too many companies believe they can survive the difficult times with their current customer base. But unfortunately, it’s indisputable that sales will most certainly decline without marketing to […] The post Making the Most of Food and Beverage Marketing During a Financial Downturn appeared first on Girlpower Marketing.| Girlpower Marketing
Marketing in any industry requires a deep understanding of a brand’s target audience before creating campaigns and choosing distribution for those campaigns. One or two generations or cohorts comprise the target audience for many industries. When it comes to pet ownership, however, marketers must fully understand the preferences of all ages, from Generation Alpha to […] The post Understand Pet Owners Across Generations for Effective Marketing appeared first on Girlpower Marketing.| Girlpower Marketing
We're excited to announce that Spectrm has raised $6.5 Million in our latest funding round. The post Spectrm Secures $6.5 Million in Funding to Accelerate Next-Gen Conversational AI Engagement Platform appeared first on Spectrm.| Spectrm