Bringing in new customers is like fishing with a really good lure, you need the right bait and the perfect cast. That’s where lifecycle marketing comes in. Lifecycle marketing encompasses five key phases: awareness, acquisition, activation, retention, and loyalty. Looking forward to 2026 and beyond, effective customer acquisition is more important than ever as consumer... The post A Guide to Customer Acquisition Marketing Strategies appeared first on Ignite Visibility.| Ignite Visibility
Businesses often spend the majority of their marketing budgets on acquiring new customers, but they sometimes overlook the importance of keeping the ones they already have. Retention strategies are just as vital as acquisition because they maximize the value of existing relationships while reducing the cost of constant prospecting. Acquiring a new customer typically costs […] The post Retention Matters as Much as Acquisition first appeared on Flowster.| Flowster
Boost engagement and ROI with six smart triggered email campaigns—from re-engagement nudges to onboarding sequences and customer win-backs.| emarketingplatform.com
Lifecycle marketing vendors offer tools and platforms that help brands engage with customers at every stage of their lifecycle. These vendors provide solutions for managing subscriptions, enhancing customer retention, boosting engagement, improving customer acquisition, and optimizing cross-selling and upselling opportunities.| adQuadrant