One of the most frequent questions contractors ask Modernize is, “How much do your leads cost?” We understand that no matter the size of your business, cost is always a factor regardless of the product or service you’re investing in. While the sticker price is certainly important, it’s only one of many data points to consider when developing a successful… Read more The post How Much Do Modernize Leads Cost? appeared first on Modernize.| Modernize
Why Financing Matters More Than Ever For many contractors, the hardest part of winning a new job isn’t proving your skill or convincing a homeowner that the project is needed. It’s helping the homeowner figure out how to pay for it. In 2025, most homeowners are feeling the pressure of higher costs and tighter budgets. Even when they want to… Read more The post The Advantages to Offering Home Improvement Financing appeared first on Modernize.| Modernize
Many lead generation providers still use flat pricing, a legacy model where every lead costs the same, regardless of where it came from, how it performed historically, or how likely it is to convert. While it may appear simple on the surface, flat pricing is increasingly out of step with the data-driven expectations of modern marketing teams.| Modernize
You need to balance a deliberate approach with patient execution to interact profitably in the home improvement market. Done correctly, you will have successfully constructed a pipeline feeding in high intent home improvement leads. Subsequently, you will compile satisfied customers who return and refer you for more work. Once rolling, this ball will keep you occupied since new work will sidle in as current work is coming to a close.| Modernize
