Adobe released today its online shopping forecast for the 2024 Prime Day event. Happening across 2 days (July 16-17), Prime Day has become a major industry- wide e-commerce moment, as consumers take advantage of discounts across retailers.| blog.adobe.com
Powered by the Adobe Digital Price Index (DPI), a new site gives you a comprehensive view into what buyers pay for goods online.| blog.adobe.com
Anyone who says that 2020 wasn’t a challenging year for businesses has their head in the sand. From setting up and then managing a remote ...| blog.adobe.com
The Future of Creativity: 2022 U.S. Emoji Trend Report, surveyed 5,000 people from across the U.S about the role of emoji in business, relationships, & more. Here’s what we learned.| blog.adobe.com
Adobe released new online shopping data today (covering the period from January 1 to May 31, 2024) showing that even as consumers “trade down” to cheaper goods across categories such as groceries, electronics and apparel, they are splurging in the cosmetics category for items such as fragrances and lipstick.| blog.adobe.com
A year after the pandemic permanently reshaped eCommerce, Adobe explores how online shopping and digital purchasing power have changed.| blog.adobe.com
The latest insights from Adobe Analytics for Prime Day 2024.| blog.adobe.com
Now in its ninth year, Prime Day has cemented its status in the United States as one of the year’s biggest industry-wide e-commerce moments. This year’s event took place on July 11 and 12, generating 2023’s biggest daily online spending to date. Total spending across both days reached $12.7 billion in the U.S. – 6.1% year-over-year growth – and set a new Prime Day record.| blog.adobe.com
Marketers talk about prioritizing personalization—and rightfully so. But a new study finds that many marketers are still missing the mark when it comes to delivering ...| blog.adobe.com