Discover the importance of brand architecture in B2B, including models, benefits, and how to develop a clear brand strategy for growth and clarity. The post What Is Brand Architecture? (And Why It Matters in B2B) appeared first on wantbranding.| wantbranding
It is a valid question. After all, today’s recruits are technologically savvy. They’ve been using laptops since elementary school and are active on social media, to say the least. So they have certain expectations. And in a candidate-driven market where top personnel are scarce and hard to find, in many cases they call the shots. […]| Target Public Marketing