Just because the market is shifting doesn’t mean you should completely change your business model. In this anniversary episode, Gwen Bortner and Tonya Kubo revisit the show’s most downloaded episode in its first year, “Are High-Touch Services Making a Comeback?” While the answer is yes, that doesn’t mean it’s the right choice for you. Listen […] The post Stop Chasing Trends: Why Following Market Shifts Could Be Killing Your Business appeared first on Everyday Effectiveness.| Everyday Effectiveness
Struggling with inconsistent sales performance, stalled deals, or low CRM adoption? Your sales process could be the hidden culprit.| Air Marketing
Sales outreach is a way of contacting and building relationship with your prospective and existing customers over the phone, email, or social media. Here's how to outreach effectively.| Sales Glossary
A sales methodology is a set of principles a sales team should follow to understand how to perform their roles no matter what situations they may face during the sales process. Here are sales models examples.| Sales Glossary
The bottom of the funnel (BOFU) is the last stage in the buyer’s journey when a lead makes a purchasing decision. Here are BOFU content examples.| Sales Glossary
MOFU refers to the next stage in the buyer’s journey after TOFU, which focuses on consideration. Here are MOFU content examples.| Sales Glossary