Commerce media is booming, and everyone wants a piece of it. For commerce media networks, servicing the growing pool of media buyers brings many new opportunities and new challenges. In the short history of commerce media, hundreds of networks have emerged. Yet most premium on-site and in-store inventory remains in walled gardens. Media buyers are […]| AdExchanger
Discover how retail media networks (RMNs) can bridge brand and performance budgets with programmatic, full-funnel strategies. The post Retail Media’s Budget Tug-of-War: Uniting Brand and Demand Through Full-Funnel Strategies appeared first on Infillion.| Infillion
Based on in-depth findings from media buyers at leading agencies, our newest retail media research report captures a prominent media channel in motion: growing fast, full of potential, but still navigating critical growing pains. The post From Hype to Reality: Agency Perspectives on Retail Media Networks appeared first on Infillion.| Infillion
LinkedIn is widening its video ads programme, adding more publishers and creator-led content to attract marketers. As reported by Reuters, AT&T Business, IBM, SAP, and ServiceNow will back the first season of new shows under the BrandLink initiative, which lets select publishers and creators run short pre-roll ads before their videos and share in the... Read more » The post LinkedIn expands video ads as Gen Z reshapes the platform appeared first on Marketing Tech News.| Marketing Tech News
In the ever-tightening world of advertising budgets, one metric has risen from buzzword to business imperative: incrementality. As brands scrutinize every dollar spent, they’re demanding more than just clicks and conversions - they want to know whether their retail media investments are actually driving net new outcomes.| Infillion