Retail media networks catapulted into the advertising spotlight a few years ago, a trend driven in part by the promises of rich first-party data from retailers’ shopping data and loyalty companies. The post Smart Partnerships Are Driving Retail Media’s Next Act appeared first on Infillion.| Infillion
Your airline is an ad platform now – and so is your bank. Commerce media networks are one of the most interesting areas of growth in advertising, and at Cannes Lions, plenty of them were onsite to talk about it. The post The Consumer-First Approach To Commerce Media Network Success appeared first on Infillion.| Infillion
Retail media has rapidly evolved from a growing opportunity to a cornerstone of digital advertising, and is on track to reach nearly $166 billion globally in 2025. The post Smarter Segmentation, Stronger Returns: How Walmart Connect Mexico Is Driving Retail Media Performance appeared first on Infillion.| Infillion
For most verticals, telling a brand story can be straightforward: outline your product’s features and benefits and get it in front of the right audience. An oversimplification, perhaps, but those are the core ingredients – and they stand true for just about any company in the vertical of any size. The post Fresh Strategies for Tier 2 and Tier 3 Auto Advertising appeared first on Infillion.| Infillion
Retail media networks have become a dominant force in digital advertising, giving brands direct access to highly engaged shoppers at the moment of purchase. Historically, RMNs’ growth has been fueled in large part by endemic advertisers, but a new wave is emerging: non-endemic advertisers, or advertisers whose products aren’t for sale at that retailer. The post Not A CPG Brand? Retail Media Can Still Be Your Secret Weapon appeared first on Infillion.| Infillion
Off-site channels are reshaping retail media, allowing retailers to re-engage shoppers across streaming, web, audio, and digital screens. With over 1 in 5 U.S. retail media dollars shifting off-site, brands are leveraging first-party data to expand reach and maximize impact. The post Off-Site Channels: Retail Media’s Next Big Opportunity appeared first on Infillion.| Infillion
Commerce media is booming, and everyone wants a piece of it. For commerce media networks, servicing the growing pool of media buyers brings many new opportunities and new challenges. In the short history of commerce media, hundreds of networks have emerged. Yet most premium on-site and in-store inventory remains in walled gardens. Media buyers are […]| AdExchanger
Discover how retail media networks (RMNs) can bridge brand and performance budgets with programmatic, full-funnel strategies. The post Retail Media’s Budget Tug-of-War: Uniting Brand and Demand Through Full-Funnel Strategies appeared first on Infillion.| Infillion
Based on in-depth findings from media buyers at leading agencies, our newest retail media research report captures a prominent media channel in motion: growing fast, full of potential, but still navigating critical growing pains. The post From Hype to Reality: Agency Perspectives on Retail Media Networks appeared first on Infillion.| Infillion
In the ever-tightening world of advertising budgets, one metric has risen from buzzword to business imperative: incrementality. As brands scrutinize every dollar spent, they’re demanding more than just clicks and conversions - they want to know whether their retail media investments are actually driving net new outcomes.| Infillion
