I first met Ian Howells in London long ago, as fellow footsoldiers in the early relational database wars. While you had to be pretty technical to do product marketing in those days, Ian was technical with a capital T, having … Continue reading → The post Smart Conversations by Ian Howells: A Must-Read Book on Where B2B Marketing Strategy Meets Generative AI appeared first on Kellblog.| Kellblog
Dive into the dangers of mistaking awareness for affinity, how generic expertise has become a commodity, and how to deliver high-conviction messaging that only your brand can own.| Skyword
A Skyword podcast with Rand Fishkin, co-founder and CEO of SparkToro. Get informed about the shift from Funnel marketing to Influence marketing.| Skyword
Campaign planning helps organizations create marketing efficiency and impact – reducing marketing fragmentation and building cross-functional alignment.| Clarke & Esposito