Programmatic IO, which took place September 29 and 30 in New York City, had plenty of takeaways for the publisher community. And there was lots of real talk about the monetization challenges publishers are facing. The post Programmatic IO: The Secret Publisher Files appeared first on AdMonsters.| AdMonsters
The Trade Desk’s new platform, Kokai, downgrades SSP inventory by labeling them as “resellers” operating less efficient supply paths than TTD’s OpenPath direct-to-publisher connection. The post SSPs Push Back Against The Trade Desk Classifying SSPs As Resellers appeared first on AdMonsters.| AdMonsters
The Trade Desk’s new platform, Kokai, downgrades SSP inventory by labeling them as “resellers” operating less efficient supply paths than TTD’s OpenPath direct-to-publisher connection. The post SSPs Push Back Against The Trade Desk Classifying SSPs As Resellers appeared first on AdMonsters.| AdMonsters
Publishers can stay relevant and drive revenue by borrowing from the influencer playbook—meeting audiences where they are, leaning into storytelling, and building trust-driven partnerships. The post What Publishers And Ad Ops Can Learn From Influencers appeared first on AdMonsters.| AdMonsters
Publishers can stay relevant and drive revenue by borrowing from the influencer playbook—meeting audiences where they are, leaning into storytelling, and building trust-driven partnerships. The post What Publishers And Ad Ops Can Learn From Influencers appeared first on AdMonsters.| AdMonsters
People Inc. filed a lawsuit against Google August 29, seeking compensation for revenue lost from Google’s monopolistic ad tech business.| AdMonsters
Zero-click AI search is stealing publishers traffic and ai scraping is stealing publisher revenue showing how much AI regulation is needed.| AdMonsters
Having access to tools like OpenSincera are a welcome addition to helping publishers truly understand media quality.| AdMonsters
At Sell Side Summit Nashville 2025, here were plenty of takeaways for publishers looking to understand how buyers value their ad inventory.| AdMonsters
Having access to tools like OpenSincera are a welcome addition to helping publishers truly understand media quality.| AdMonsters
80 media leaders and tech vendors gathered as part of an IAB Tech Lab working group to discuss AI platforms scraping their content.| AdMonsters
Structural and technical quirks bog down mobile app supply paths. But rampant auction duplication is the leading culprit.| AdMonsters
JavaScript is becoming more and more popular every day and I was wondering if I could make a standalone javaScript App. I knew that a Chromium portable package has a "kiosk" mode which...| Ali Naci Erdem Personal Blog RSS
EiffelStudio 20.05: Libraries for every need| Eiffel Software - The Home of EiffelStudio