Understanding how to identify and engage difficult-to-reach audiences in market research is as much an art as it is a science.| Martec
Writing the title and abstract can be the easiest and most frustrating part of writing a research paper. There are two major things to keep in mind when writing your title and abstract: Be clear and concise. You want everyone to know … Continue reading →| Mass Communication Theory
Here is the overview of everything contained in the ~40 page eBook. It contains detailed sections on how to write: Title Abstract Introduction Analysis/Discussion Background/Literature Review Select and define your concept Study purpose and Relevance How to write good qualitative and … Continue reading →| Mass Communication Theory
Note: this is an excerpt from How to Write a Research Paper, Proposal, or Thesis eBook. Buy it now! There are three main types of questions that a researcher can ask when writing a quantitative study. They are: Causal Descriptive … Continue reading →| Mass Communication Theory
Hey all, haven’t posted in a bit because I’ve been writing an eBook that combines all the research based knowledge that I have here on MCT and a TON more. It’s titled: How to Writ…| Mass Communication Theory
‘Numbers and Nerves: Information, emotion and meaning in a world of data’ is an eclectic collection of chapters exploring the difficulties many of us have making sense of large numbers. In an age when we are bombarded with facts, statisticsContinue reading... Book review: Numbers and Nerves: Information, emotion and meaning in a world of data The post Book review: Numbers and Nerves: Information, emotion and meaning in a world of data appeared first on Effortmark.| Effortmark
Whenever I talk to educators and mention effect sizes, someone inevitably complains. “We don’t understand effect sizes,” they say. I always explain that you don’t have to understand exactly what effect sizes are, but if you do know that more of them are good and less of them are bad, assuming that the research from … Continue reading Another Way to Understand Effect Sizes→| Robert Slavin's Blog
Martec Cares is our commitment to using our time and talents to make a meaningful difference in our communities. Our team is passionate about issues that matter—locally, nationally, and globally—and we believe that companies have a responsibility to give back. The post Martec Cares: A Case Study in Community Success appeared first on Martec.| Martec
Our newly released eBook, “Actionable Research for Uncertain Times: A Triangulated Approach to Market Sizing,” provides a detailed overview of why leadership is embracing this methodology.| Martec
Commercial Due Diligence (CDD) isn’t just a box to check in the private equity dealflow process—it’s one of the most decisive steps in shaping conviction around a deal. This article outlines what’s inside the envelope of a standard CDD engagement, when it happens, and how we structure our work at Martec around five core pillars. The post What’s in Traditional Commercial Due Diligence: The Five Pillars appeared first on Martec.| Martec
When executed effectively and exhaustively, the resulting intelligence gleaned from thorough CDD provides a clear map to avoid risk, increase volume, enhance margins, and explore numerous other ways to increase the total returns an investor can capture with a specific target.| Martec
Integrate quantitative and qualitative market research to gain deeper insights, improve decision making and drive business growth. Learn how these methods complement each other.| Market Research & Data Collection Services Company | Data Analytics Consultin...
Bias isn't a new MR battle, but are AI tools learning from our best practices or replicating our worst blunders?| Forsta
Learn about the benefits of using agile market research methods and how they can drive growth for your business. Discover how these techniques can help you make data-driven decisions.| Forsta
Discover how survey fraud, like 'ghost completes,' threatens market research and how S2S integration is the game-changing solution.| Forsta
Explore how synthetic data is transforming market research, its benefits, practical applications, and potential limitations compared to traditional human-driven methods.| Forsta
Explore how market research agencies can unlock growth by embracing breakthrough technologies and innovative strategies. This blog highlights six key considerations to help agencies stay ahead and harness the full potential of emotional insights, AI, and human experience capabilities.| Forsta
Do not rely solely on survey data to attain market size intelligence. Nor should you simply interview company leadership, competitors and industry experts for their anecdotal, top-down analyses. Instead, a full triangulation approach is the most accurate and complete methodology to understand market size.| Martec