The Yield Doctor’s Prescription for Bigger Bids? Lower Floors. - AdMonsters
James Deaker, aka The Yield Doctor, explains why testing lower floors can reveal hidden demand and drive higher bids.| AdMonsters
James Deaker, aka The Yield Doctor, explains why testing lower floors can reveal hidden demand and drive higher bids.| AdMonsters
Bid throttling is publishers’ response to the overwhelming flood of bid requests and the need for more precise inventory management.| AdMonsters
2024’s best AdMonsters Decoders demystify ad tech’s hottest topics—Dark Traffic, EU’s DSA, Privacy Sandbox, and more.| AdMonsters
Adform's Elena Turtureanu digs into how the DSA is shaping a more accountable digital ecosystem through key compliance requirements.| AdMonsters
"The themes we find can feel fleeting and unsteady — until we name them."| Semiovox
