In this Decoder video, James Deaker — also known as The Yield Doctor — explains why starting lower can open the door to more bidders, reveal hidden opportunities, and ultimately drive higher yields. The post The Yield Doctor’s Prescription for Bigger Bids? Lower Floors. appeared first on AdMonsters.| AdMonsters
In this Decoder video, James Deaker — also known as The Yield Doctor — explains why starting lower can open the door to more bidders, reveal hidden opportunities, and ultimately drive higher yields. The post The Yield Doctor’s Prescription for Bigger Bids? Lower Floors. appeared first on AdMonsters.| AdMonsters
Bid throttling is publishers’ response to the overwhelming flood of bid requests and the need for more precise inventory management.| AdMonsters
2024’s best AdMonsters Decoders demystify ad tech’s hottest topics—Dark Traffic, EU’s DSA, Privacy Sandbox, and more.| AdMonsters
Adform's Elena Turtureanu digs into how the DSA is shaping a more accountable digital ecosystem through key compliance requirements.| AdMonsters
The MRC and TAG certifications ensure transparency and trust, paving the way for a more reliable and sustainable ad ecosystem.| AdMonsters
"The themes we find can feel fleeting and unsteady — until we name them."| Semiovox
