how personal injury law firms can boost lead quality and ROI in 2025 with strategic digital and OTT/CTV advertising. The post OTT/CTV Advertising for Personal Injury Law Firms appeared first on New Path Digital.| New Path Digital
Maximize your digital media mix with OTT and CTV advertising. Learn how a connected TV advertising strategy can boost streaming TV ads' performance. The post OTT & CTV Ad’s Role in Digital Media Mix appeared first on New Path Digital.| New Path Digital
Learn how to plan OTT/CTV ad campaigns using AI-driven targeting and cross-screen synergy, and stay ahead with cutting-edge connected TV advertising strategies. The post How to Plan an OTT/CTV Ad Campaign: Step by Step appeared first on New Path Digital.| New Path Digital
La Palma's volcanic chaos mirrors real-life disasters, revealing our dangerous amnesia. As nature unleashes its fury, we swiftly forget the fragility of our existence—until we can't.| Content Matters
More than just a comedy, 'We Are Lady Parts', celebrates women owning their space and redefining the rules on their terms.| Content Matters
It’s been a while since I last shared my go-to recommendations—shows, articles, podcasts, books—all the stuff that fuels the soul. So, as the year winds down, I figured why not weave them into a reflection on the year that was?| Content Matters
The advantage of not having to cater to a large number of followers is that one can be as regular or as erratic as one chooses to be.| Content Matters
(10th Dec, 2022) WordPress keeps prompting me to talk about my experiences this year. I’d rather share some of the engrossing editorials, entertaining shows and inspiring talks I have come across this week. Articles – Web Series : Film : Podcasts : The Cute and Funny bits from social media : That is it for…Read more This Week’s Recommendations| Content Matters
Learn what media planning and buying involve, how they work together, and why they’re critical to successful advertising campaigns across platforms.| New Path Digital
Compare the best OTT ad platforms for 2025. Explore reach, targeting and cost to choose the right streaming ad partner for your brand.| New Path Digital
Platform Update 7.4 introduces the new OTT Traffic Driver and major OTT Builder upgrades like automation, preview mode, and staging save.| TargetVideo
Building an OTT app is quick and easy with TargetVideo's white-label OTT app builder. Learn how to launch an app in hours.| TargetVideo
Rob Rasko, CEO of The 614 Group explores how advertisers can secure their brand while scoring with sports audiences.| AdMonsters
Rob Rasko, CEO of The 614 Group explores how advertisers can secure their brand while scoring with sports audiences.| AdMonsters
What video and advertising trends can we expect to see in 2025? Native ads, AI, and privacy-first advertising are here to stay.| TargetVideo
What Happened Amazon is launching a program that invites video content owners to create shoppable streaming apps for their content on Fire TV streaming products. The so-called “Watch and Shop apps,” which now has its own section under the Apps tab, allow Fire TV users to view and purchase a curated list of items relevant […] The post Amazon Opens Program For Creating “Watch & Shop” Apps For Fire TV appeared first on IPG Media Lab.| IPG Media Lab