How to Plan an OTT/CTV Ad Campaign: Step by Step | New Path Digital
Learn how to plan an OTT/CTV ad campaign from start to finish. Discover strategy, targeting, creative, budgeting, and optimization tips for streaming success.| New Path Digital
A recent Global Meeting of antipiracy coalition the Alliance for Creativity and Entertainment (ACE), saw one theme come through loud and clear: Momentum, according to Larissa Knapp, EVP & Chief Content Protection Officer, Motion Picture Association. In an ACE Blog Post, Knapp wrote that from APAC to EMEA, North America to LATAM, the coalition shared […]| Advanced Television
Magnite has released its Streams and Screens: Thailand study that explores how Thai consumers are interacting with ad-supported streaming content. The study finds that the Thai streaming landscape continues to expand, with 83 per cent of viewers streaming more this year than last. In addition, 80 per cent plan to sign up for a new […]| Advanced Television
how personal injury law firms can boost lead quality and ROI in 2025 with strategic digital and OTT/CTV advertising. The post OTT/CTV Advertising for Personal Injury Law Firms appeared first on New Path Digital.| New Path Digital
Maximize your digital media mix with OTT and CTV advertising. Learn how a connected TV advertising strategy can boost streaming TV ads' performance. The post OTT & CTV Ad’s Role in Digital Media Mix appeared first on New Path Digital.| New Path Digital
Learn how to plan an OTT/CTV ad campaign from start to finish. Discover strategy, targeting, creative, budgeting, and optimization tips for streaming success.| New Path Digital
La Palma's volcanic chaos mirrors real-life disasters, revealing our dangerous amnesia. As nature unleashes its fury, we swiftly forget the fragility of our existence—until we can't.| Content Matters
More than just a comedy, 'We Are Lady Parts', celebrates women owning their space and redefining the rules on their terms.| Content Matters
It’s been a while since I last shared my go-to recommendations—shows, articles, podcasts, books—all the stuff that fuels the soul. So, as the year winds down, I figured why not weave them into a reflection on the year that was?| Content Matters
The advantage of not having to cater to a large number of followers is that one can be as regular or as erratic as one chooses to be.| Content Matters
(10th Dec, 2022) WordPress keeps prompting me to talk about my experiences this year. I’d rather share some of the engrossing editorials, entertaining shows and inspiring talks I have come across this week. Articles – Web Series : Film : Podcasts : The Cute and Funny bits from social media : That is it for…Read more This Week’s Recommendations| Content Matters
Learn what media planning and buying involve, how they work together, and why they’re critical to successful advertising campaigns across platforms.| New Path Digital
Compare the best OTT ad platforms for 2025. Explore reach, targeting and cost to choose the right streaming ad partner for your brand.| New Path Digital
Platform Update 7.4 introduces the new OTT Traffic Driver and major OTT Builder upgrades like automation, preview mode, and staging save.| TargetVideo
Building an OTT app is quick and easy with TargetVideo's white-label OTT app builder. Learn how to launch an app in hours.| TargetVideo
Rob Rasko, CEO of The 614 Group explores how advertisers can secure their brand while scoring with sports audiences.| AdMonsters
Rob Rasko, CEO of The 614 Group explores how advertisers can secure their brand while scoring with sports audiences.| AdMonsters
What video and advertising trends can we expect to see in 2025? Native ads, AI, and privacy-first advertising are here to stay.| TargetVideo
What Happened Amazon is launching a program that invites video content owners to create shoppable streaming apps for their content on Fire TV streaming products. The so-called “Watch and Shop apps,” which now has its own section under the Apps tab, allow Fire TV users to view and purchase a curated list of items relevant […] The post Amazon Opens Program For Creating “Watch & Shop” Apps For Fire TV appeared first on IPG Media Lab.| IPG Media Lab
