Questions – Doc Searls Weblog
What does the Internet make of us? was hard to find until I found it. Now it’s easy to find. What did Google learn, and how did it learn it? The law professors to whom I made The Case for MyT…| Doc Searls Weblog
What does the Internet make of us? was hard to find until I found it. Now it’s easy to find. What did Google learn, and how did it learn it? The law professors to whom I made The Case for MyT…| Doc Searls Weblog
For years, publishers have relied on a patchwork of point solutions to manage subscriptions, consent, adblock recovery, newsletters, and more. Each solved a problem, but together they created inefficiencies, siloed... The post Why publishers are embracing tech consolidation appeared first on Digital Content Next.| Digital Content Next
I wrote the original version of this post for the March 2018 issue of Linux Journal. You can find it here. Since images from archival material in the magazine no longer load, and I want to update this anyway, here is a lightly edited copy of the original. Bear in mind that what you’ll read […]| Doc Searls Weblog
The Hidden Flaws Behind Ad Tech’s Favorite Buzzword. Supply Path Optimization (SPO) is my love-hate relationship in ad tech personified. It’s the reason I fell for this industry’s maddening brilliance—and why it sometimes feels like a bad rom-com where no one learns their lesson. At its core, SPO promises efficiency, transparency, and accountability, and when […] The post The Good, the Bad, and the SPO-ly appeared first on ADOTAT with Pesach Lattin !.| ADOTAT with Pesach Lattin !
Attention Metrics: The Ad Industry’s New Favorite Buzzword 2024 will forever be known as the year advertisers got collectively obsessed with attention metrics. And why wouldn’t they? It’s shiny, it’s new-ish, and it promises to fix all your campaign woes in one glorious swoop. Forget the same old KPIs like impressions or click-through rates—those are […] The post 2024: Goodbye Impressions, Hello Attention appeared first on ADOTAT with Pesach Lattin !.| ADOTAT with Pesach Lattin !
The Federal Trade Commission is watching the healthcare lead generation industry closely. On December 10, 2024, the Federal Trade Commission announced that it has sent warning letters to 21 companies that market or generate leads for healthcare plans. The letters were sent as open enrollment season for healthcare plans is ongoing. They provide guidance and […] The post FTC Sends Warning Letters to Healthcare Lead Generators appeared first on ADOTAT with Pesach Lattin !.| ADOTAT with Pesach Lattin !
Look, marketing land is littered with marketers clinging to old-school attribution models tighter than a toddler with a filthy stuffed bunny. In a world where everyone’s pretending their last click attribution model is the Holy Grail—and not some rickety relic stinking of stale Cheetos—one duo is here to yank the security blanket out of your […]| ADOTAT with Pesach Lattin !
On 23–24 June 2025, the Transatlantic Consumer Dialogue (TACD) held its Annual Meeting in Brussels, bringing together consumer advocates, policymakers, […] The post TACD Annual Meeting 2025: Bridging the Atlantic to Strengthen Consumer Protection appeared first on TACD | Transatlantic Consumer Dialogue.| TACD | Transatlantic Consumer Dialogue
Procter & Gamble invited Dr Johnny Ryan of Brave to give a (remote) keynote address about how advertisers should adapt to the privacy-first future.The presentation covers the problems with conventional advertising technology, risks to brands and media sustainability, and sets out several alternative models. See the video here. For reasons made clear in this keynote presentation, … Continue reading Johnny Ryan’s privacy keynote for P&G| Dr Johnny Ryan FRHistS
Read Piotr Banaszczyk’s insights in ExchangeWire's Industry Review to learn how multi-armed bandit algorithms are changing programmatic advertising with real-time optimization.| Clearcode
The adverse impact of visiting compromised domains that integrate malicious adtech.| Infoblox Blog
Machine learning (ML) and artificial intelligence (AI) have become a cornerstone of modern AdTech, transforming how advertisers run key programmatic advertising processes, such as audience targeting, media planning, and campaign optimization. There are many different types of ML and AI models that are used to perform various activities within an advertising campaign. In this article, […] The post Developing Machine Learning (ML) & AI Models in AdTech [+Examples] appeared first on Clearcode.| Clearcode
Third-party cookies have been key to programmatic advertising, allowing advertisers to track users across sites for personalized ads. As privacy concerns grow, browsers like Safari and Firefox have blocked these cookies by default. In response, Google Chrome is shifting its approach. Instead of removing third-party cookies entirely, Chrome introduced the Privacy Sandbox, giving users more […] The post Third-Party Cookies in Google Chrome: A Guide For AdTech appeared first on Clearcode.| Clearcode
The biggest web browser in the world, Google Chrome, is developing the Privacy Sandbox to create a cookieless, user- and advertiser-friendly environment. However, the initiative is being scrutinized for several reasons, including gaining a dominant position in the AdTech market. Thus, the Privacy Sandbox project needs to evolve to adapt to market requirements. When Google […] The post The Evolution of Google’s Privacy Sandbox appeared first on Clearcode.| Clearcode
When it comes to launching and growing an advertising business, companies are often faced with a critical question: should they rent, build, or buy their AdTech solutions? This decision not only shapes their operational efficiency but also impacts long-term business growth. During our recent Masterclass at the DMEXCO conference, we explored this very topic, delving […] The post The AdTech Dilemma: Build vs Rent vs Buy [Clearcode’s DMEXCO Masterclass] appeared first on Clearcode.| Clearcode
Retail media has seen remarkable growth in recent years. According to eMarketer, global spending on retail media advertising is expected to rise by nearly $100 billion between 2020 and 2025. This year alone, a projected 21.8% increase will likely surpass growth rates in almost every other advertising category. The rise of retail media can largely […] The post Retail Media Networks (RMNs): The 3 Main Ways Companies Can Launch an RMN [VIDEO] appeared first on Clearcode.| Clearcode
Vor einem Monat habe ich über das Missbrauchspotenzial bei "Programmatic Advertising" geschrieben. Dabei zeigte ich wie sich Propaganda- und| Das Netz ist politisch
In dieser zweiteiligen Artikelserie beleuchten wir das AdTech-Business, bei dem unsere persönliche Daten im Netz milliardenfach unkontrolliert gehandelt,| Das Netz ist politisch
Was sind Cookies? Wofür werden sie genutzt und welche Arten gibt es? ✓ Ursprung und Nutzung ✓ Erfahre jetzt mehr im symplr Wiki für Publisher!| symplr
Die NZZ fiel in letzter Zeit nicht nur mit wundersamen Trump-Wahlempfehlungen, hämischen Harris-Lachanalysen oder katholischen Olympia-Einordnungen auf.| Das Netz ist politisch
Am diesjährigen Winterkongress der Digitalen Gesellschaft haben wir mit einem Vortrag die Mehrfachrolle von Google als Quasi-Suchmaschinen-Monopolist,| Das Netz ist politisch
This note summarizes the ICO report on real-time bidding, which vindicates the GDPR complaints initiated by Brave. In September 2018, ... The post A summary of the ICO report on RTB – and what happens next appeared first on Fix AdTech.| Fix AdTech
Recently Postindustria in partnership with MOW and IAB Tech Lab conducted practical and design research on the Privacy Sandbox initiative dedicated to satisfying industry needs after the final deprecation of third-party cookies. | PostIndustria
Thoughts on the new ads.txt OWNERDOMAIN and MANAGERDOMAIN variables.| braedon.dev
Sellers.json and SupplyChain objects are key to moving beyond relying on DIRECT mislabelling.| braedon.dev
Ambiguity in the ads.txt standard is blunting its impact. We could fix it.| braedon.dev
To sum up the various opportunities in retail media and the options retailers have when building a retail media network, our CEO, Piotr Banaszczyk, contributed to ExchangeWire’s Industry Review 2024.| Clearcode
In a recent video interview, Michael Sweeney, Head of Marketing at Clearcode, engaged in a conversation with Wiktoria Wójcik, the Co-Founder at inStreamly. This insightful dialogue delves into the intricacies of advertising within the gaming and game streaming realm, shedding light on the innovative strategies and opportunities that brands can leverage to enhance their outreach.| Clearcode
Eight years ago, I called ad blocking The Biggest Boycott in World History, because hundreds of millions of people were blocking ads online. (The headline came from my wife Joyce.) Then, a few days…| Doc Searls Weblog
