While researching reviews last week, I noticed Wirecutter wasn’t ranking as well in Google. And for some queries, they weren’t ranking AT ALL. So I dug in more to better understand their visibility trending in 2025. Note, we’ve had two broad core updates this year, including the March 2025 core update, and then most recently ... Read more The post Wirecutter dropped heavily in search visibility over the past four months – Was it a reviews update, Google’s ‘Starkly different’ alg...| The Internet Marketing Driver
Glenn Gabe covers the June 2025 core update including helpful content update surges, AI overview impact, YMYL volatility, and more.| The Internet Marketing Driver
Glenn Gabe explains that even with AI Overviews surging in the search results, clicks and impressions can remain stable in other search verticals (like image search, video mode, and the News tab in Search).| The Internet Marketing Driver
Glenn Gabe covers Google's evolving view of auto-translated content, including using AI to translate content at scale (based on Reddit's heavy use of AI-translations).| The Internet Marketing Driver
Glenn Gabe of GSQi covers how to export hourly data from Google Search Console (GSC) to compare clicks and impressions as major algorithm updates roll out.| The Internet Marketing Driver
Glenn Gabe of GSQi covers the rapid expansion of Reddit's AI translations to several languages and how Google rankings for that content have boomed.| The Internet Marketing Driver
Glenn Gabe covers the Google December spam update, including 5 case studies spanning doorway pages, scaled content abuse, AI-generated content, and more.| The Internet Marketing Driver
Glenn Gabe covers some of the huge visibility drops for sites violating Google's 'Site reputation abuse' spam policy.| The Internet Marketing Driver
Glenn Gabe covers the deceptive tactic of hijacking a user's back button to provide a feed or content that can drive more pageviews, ad impressions, and revenue, while also potentially gaming Navboost (an important system for Google).| The Internet Marketing Driver
Glenn Gabe explains how Google's hidden gems update impacted forums heavily beginning in the fall of 2023. Many forums beyond Reddit and Quora surged in visibility.| The Internet Marketing Driver
Why manual actions are not sufficient for enforcing Google's site reputation abuse spam policy (including how noindexing or blocking via robots.txt can fail).| The Internet Marketing Driver
Glenn Gabe covers a site that got hit hard by multiple algorithms updates in the fall of 2023 and how that site saw wild volatility when the March 2024 core update rolled out.| The Internet Marketing Driver
Glenn Gabe of GSQi explains how the transition of Google's helpful content system to its core ranking system was supposed to work. This happened with the rollout of the March 2024 Google broad core update.| The Internet Marketing Driver
Glenn Gabe of GSQi explains the potential role of UX in Google's September 2023 helpful content update.| The Internet Marketing Driver