For media revenue leaders working in ad operations, the pressure is constant: grow revenue, protect margins, and capture opportunities faster in a crowded marketplace. Yet those goals are often undermined... The post Unlocking growth through pre-sales in ad ops appeared first on Digital Content Next.| Digital Content Next
If you read the latest analyst forecasts or industry headlines, a clear narrative emerges: programmatic is taking over connected TV. The reality is more complex. While automated deliveries are indeed... The post Programmatic confusion is holding CTV back – can we fix it? appeared first on Digital Content Next.| Digital Content Next
Publishers are under siege. Platforms and AI are siphoning off traffic, ad dollars are consolidating, and the rules of digital media are being rewritten| Digital Content Next
There isn’t a premium content company on the planet that isn’t feeling the combined effects of several significant shifts reshaping how publishers reach| Digital Content Next
The shift to streaming hasn’t just changed what we watch or how we watch, it’s changed everything behind the scenes, too. The premium video playbook has| Digital Content Next
Are the time-consuming, error-prone manual processes of traditional ad operations a thing of the past? The answer is simple – they can be. Because there’s| Digital Content Next
