The video market is fragmenting — but the prize is bigger than ever. According to MediaRadar analysis, U.S. ad spend will surpass $500 billion by 2028, with video alone accounting... The post The streaming shift in media strategy appeared first on Digital Content Next.| Digital Content Next
Publishers are under siege. Platforms and AI are siphoning off traffic, ad dollars are consolidating, and the rules of digital media are being rewritten| Digital Content Next
There isn’t a premium content company on the planet that isn’t feeling the combined effects of several significant shifts reshaping how publishers reach| Digital Content Next
The shift to streaming hasn’t just changed what we watch or how we watch, it’s changed everything behind the scenes, too. The premium video playbook has| Digital Content Next
Are the time-consuming, error-prone manual processes of traditional ad operations a thing of the past? The answer is simple – they can be. Because there’s| Digital Content Next
