For years, publishers have relied on a patchwork of point solutions to manage subscriptions, consent, adblock recovery, newsletters, and more. Each solved a problem, but together they created inefficiencies, siloed... The post Why publishers are embracing tech consolidation appeared first on Digital Content Next.| Digital Content Next
In the media industry, AI’s hype cycle has officially entered its hard reality era. As Arc XP’s Chief Technology Officer Joe Croney put it during our recent webinar Real Automation,... The post The year of now: an AI turning point for publishers appeared first on Digital Content Next.| Digital Content Next
The shift to streaming hasn’t just changed what we watch or how we watch, it’s changed everything behind the scenes, too. The premium video playbook has| Digital Content Next
It’s easy to feel like publishers have little recourse to the fast-track of AI adoption. Big Tech keeps updating its offerings, cribbing more content,| Digital Content Next
As artificial intelligence becomes more embedded in editorial and business processes, media companies face increased pressure to ensure AI is implemented| Digital Content Next
I’ve just wrapped up a slightly over-scheduled (and very hot) week in Cannes. Unsurprisingly, the Croisette was buzzing with talk of AI, creative| Digital Content Next
Are the time-consuming, error-prone manual processes of traditional ad operations a thing of the past? The answer is simple – they can be. Because there’s| Digital Content Next