NEW YORK, NY — Getting clarity on advertisers’ return on investment remains the main challenge in media measurement, even as speed and precision become increasingly important in an environment where global advertising spend approaches $1 trillion with 75% allocated to digital channels, noted Cara Pratt, president of Retail & Media at Circana. “If marketers aren’t [...]| Beet.TV
The following article "NFL notes Nielsen shortcomings as “Big Data” era begins" originally appeared on Sports Media Watch. Upon the dawn of yet another new Nielsen era, the measurement company once again finds itself facing questions -- this time from the most powerful entity in television. Visit Sports Media Watch for more sports media news and information.| Sports Media Watch
Roku has topped broadcast TV viewing again, fueling the question of whether traditional television is finally finished.| NERDS.xyz
The Nielsen ratings for the week of the release of "A Space Adventure Hour" are in.| TrekMovie.com
The Nielsen top 10 chart for week of this season's third episode was just released.| TrekMovie.com
The first two episodes performed well on Nielsen Top 10.| TrekMovie.com
FSF, Free State Foundation, communications policy, law, Internet, broadband, spectrum, Randolph May, Randolph J. May, Seth Cooper, 5G| freestatefoundation.blogspot.com
The Google Chrome team is getting closer to deciding on its cookie consent mechanism. And Paramount resolves its four-month standoff with Nielsen, as the mechanics behind currency change forever.| AdExchanger
Driven by factors including a dominant infiltration into U.S. | The performance during the October - December period represented the first time that YouTube surpassed $10 billion in ad sales in a quarter.| StreamTV Insider
Nielsen Chief Marketing Officer Alison Gensheimer discusses how Nielsen can observe nuanced behavioral differences in streaming behavior, and how brands can use this data in order to reach their audiences more effectively.| AdExchanger