The world is chaotic and uncertain right now, and this makes committing to large-scale website projects feel risky. But the pressure to deliver results hasn’t disappeared. Here’s the reality: despite the uncertainty, you still have metrics to hit, goals to achieve, and people who rely on your digital presence. (Cue the meme: In this economy?)… The post 5 Ways to Boost Website Performance Without a Redesign appeared first on Yoko Co.| Yoko Co
In our recent article on Strategic Website Evolution, we explored how many organizations treat their websites like new homes—build it once, admire it briefly, then ignore it until something breaks. This “launch and leave” approach creates a costly cycle of decline and eventual rebuilding. But just as homeowners have options beyond “live with it” or… The post Strategic Website Updates: When to Refresh and When to Rebuild appeared first on Yoko Co.| Yoko Co
If we’ve learned anything from the past few years, it’s that disruptions can happen without warning. For mission-driven organizations facing tight budgets and uncertain futures, your website is often the first line of communication with the members, donors, and the communities you serve. Recent data paints a clear picture of the challenges associations face today:… The post Digital Resilience in Uncertain Times: Building Crisis-Ready Websites appeared first on Yoko Co.| Yoko Co
On July 1, 2023, Universal Analytics (UA) will stop recording data and Google Analytics 4 (GA4) will be the only web analytics platform offered by Google. This means that everyone with Google Analytics installed on their site is going to have to migrate to GA4 in order to monitor their web traffic.| Yoko Co