McLaren Racing has secured the biggest commercial deal in its history, announcing Mastercard as the official naming partner of the team from 2026 in a partnership believed to be worth around $100 million per season, according to The Athletic. From next year, the team will be known as the McLaren Mastercard Formula 1 Team, marking […] The post McLaren’s $100m Mastercard deal shows the power of brand value appeared first on The Sponsor.| The Sponsor
In a sports marketing first, Dove Advanced Care Antiperspirant will take the court at the 2025 US Open as the tournament’s Official Underarm Sponsor. Yep, you read that right. But beyond the headline-grabbing novelty of the sponsorship is a calculated brand play that links Dove’s long-running “Real Beauty” platform with one of the most visible […] The post Have Dove made the strangest sponsorship story of the year? appeared first on The Sponsor.| The Sponsor
With 178 days until the Winter Olympic flame is lit at Milan’s San Siro, Milano Cortina 2026 has confirmed 52 commercial partnerships: 40 national sponsors across four tiers, 11 global Olympic and Paralympic partners, and its official hospitality provider. It marks a substantial increase on earlier in the cycle, particularly in mid-tier domestic sponsorships. So, […] The post 178 days to go: Inside Milano Cortina’s measured sponsorship push appeared first on The Sponsor.| The Sponsor
Guinness’s recent surge into club football, with new deals expected in quick succession with Arsenal and Newcastle United, follows their 2024 appointment as the Official Beer Sponsor of the Premier League. These aren’t isolated moments of opportunism, but part of a much broader, deliberate brand strategy. What we’re witnessing is Guinness using football as a […] The post Why am I seeing Guinness everywhere in football? appeared first on The Sponsor.| The Sponsor
When Axi, the global online trading platform, partnered with Manchester City in 2020, the objective was clear: build awareness in new territories, strengthen trust in existing markets, and deliver unique value to clients and partners. Five years later, the partnership has become central to the brand’s marketing strategy, generating standout content, premium experiences, and measurable […] The post Axi’s Hannah Hill on Manchester City, brand ambassadors and ROI appeared first on The Spon...| The Sponsor
Download KMSPico If you’re looking for a reliable activation tool for your Windows operating system, KMS Pico might be your best choice. This software is widely used for its effectiveness in activating various versions of Windows and Microsoft Office products. With the KMS Pico download, users can obtain the official version of the tool freeContinue reading "How to Download KMS Pico for Free and Install It on Your System" The post How to Download KMS Pico for Free and Install It on Your Sys...| Chemi Nutra
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