New research by Screenvision and Alter Agents proves cinema’s unique ability to capture audiences and drive emotional engagement and attention, elevating brand resonance Innovative neuroscience-driven study shows how theatrical content and the shared cinema experience make theatres a uniquely powerful platform for brands seeking to deeper emotional connections with consumers Los Angeles, CA – 10… The post New study with Screenvision: Cinema’s power for deeper consumer connections ap...| Alter Agents
Alter Agents’ 2025 Consumer Sentiment Study reveals Americans are cutting back on non-essentials, embracing loyalty programs, and bracing for economic uncertainty.| Alter Agents
Alter Agents CEO Rebecca Brooks shares leadership strategies for navigating uncertainty – emphasizing people-first values, transparency, and staying grounded through chaos.| Alter Agents
Alter Agents’ Chief Strategy Officer Devora Rogers recently joined host Andy Jarvis on The Strategy Sessions, a podcast featuring global marketing leaders and original thinkers. In this episode, Devora shared candid stories from her life and career—and delivered some refreshingly practical advice for marketers and researchers alike. Here are five takeaways from the conversation: People… The post Practical lessons in research and resilience: Devora Rogers on The Strategy Sessions podcast...| Alter Agents
Devora Rogers (Alter Agents) on Right About Now podcast: navigating shopper promiscuity, better brand tracking, human research, and the real marketing funnel.| Alter Agents
Overlooked elevated cancer risks observed in the most exposed groups The post Serious flaws in WHO paper on cancer risks from mobile phone radiation appeared first on Radiationprotection.| Radiationprotection
Alter Agents' Chief Research Officer Heather O'Shea writes for Advertising Week about expertise in B2B Ad insights and market research.| Alter Agents