Ashley wasn’t looking for a copywriter. She was gearing up to fix her org’s homepage, a long-overdue project for a fast-growing skincare membership association. But what started as a “let’s clean up the copy” initiative quickly turned into something messier: She didn’t want to throw more words at the problem. “There were no patterns at […]| Jessica Malnik
This SaaS founder had done something most early-stage teams struggle with for years. He built an actual inbound engine. No agency. No paid ads. No growth hacks. Just focused, consistent SEO work that drove thousands of visitors to the site every month. On paper, it looked like it was working. Traffic without trust is a […]| Jessica Malnik
For the past 11 years, I’ve shared my theme for the year in a blog post. It’s a tradition that started as a way to reflect on what worked, what didn’t, and what I want to focus on moving forward. In 2024, my theme was sustainability. At the start of the year, I had grand […] The post My theme for 2025 – Connection appeared first on Jessica Malnik.| Jessica Malnik
After six years of running my business, I’ve realized I thrive in environments where I can take ownership and drive impact. In a large corporate role, I probably wouldn’t last a week for taking too much initiative. Lol. But as a founder partnering with other founders and lean marketing teams, I get to focus on […] The post Reflecting on my 6th year In business appeared first on Jessica Malnik.| Jessica Malnik
One of my favorite yearly rituals is reflecting on the past year and choosing a theme for the year ahead. Last year, I was all in on leveling up. But if I’m keeping it real, my biggest level-up turned out to be in my ability to overthink. So, yeah, not great. Despite my overthinking, I still managed […] The post My Theme for 2024 – Sustainable appeared first on Jessica Malnik.| Jessica Malnik
1,825 days. Or, 5 years. I’ve been running a business for 5 years now. That’s longer than any single individual job I’ve ever had. In fact, I have clients that I’ve been working with longer than any individual W-2 job I’ve ever had. This year was the weirdest year I’ve had in business full of […] The post Reflecting on my 5th Year In Business: Top Highlights and Lessons Learned appeared first on Jessica Malnik.| Jessica Malnik
I've partnered with close to a hundred companies in the last decade, and these are some common traps that I see founders run into when they are ramping up their content marketing efforts. The post The No-Fluff Founders’ Guide: How to Avoid 8 Content Marketing Traps appeared first on Jessica Malnik.| Jessica Malnik
Let me preface by saying I’ve easily ghostwritten thought leadership posts for hundreds of founders and executives in my career. (I’m even working on some posts as we speak!) In my experience, most people approach thought leadership content all wrong and then they get turned off by it and think it is not worth doing […] The post My process for ghostwriting thought leadership content appeared first on Jessica Malnik.| Jessica Malnik