Unlock smarter category positioning strategies to win shelf space, boost purchase intent, and outmaneuver competitors in your product category. Read now. The post Winning the Shelf War with Smarter Category Positioning. first appeared on SmashBrand - Package Design and Branding Agency.| SmashBrand – Package Design and Branding Agency
Learn how to create branding positioning that drives sales, boosts shelf standout, and connects with your target audience. Build a brand consumers choose. The post Branding And Positioning That Make Consumers Choose You. first appeared on SmashBrand - Package Design and Branding Agency.| SmashBrand – Package Design and Branding Agency
Learn why performance marketing isn’t brand positioning and how a clear, consumer-driven strategy drives lasting growth beyond the click.| SmashBrand
There’s a 2Bobs episode on this topic if you’re rather listen than read. After reviewing the positioning of 1,300+ firms and writing books and articles on the subject, I’m still […]| Punctuation
Need to choose the right SEO tracking tool? Unlock the essential features that will help you gather intelligence effectively and stay competitive in your market.| Competitive Intelligence Alliance
Why Listerine embraced its medicine taste, why a winning positioning requires tradeoffs, and how to reinforce your differentiation:| Frontera
Stop losing prospects to confusing jargon. Discover Emma Stratton's proven framework for writing clear, punchy B2B messaging that actually converts leads.| TinyTechGuides
I recommend a new book about marketing and positioning your brand, called The Brand Benefits Playbook: Why Customers Aren’t Buying What You’re Selling – And What to Do About It. Written by marketing professors Allen Weiss, Ph.D., and Debbie J. MacInnis, Ph.D., the book is chock full of marketing zingers that too often ring true: … Continue reading "Marketers Focus on Benefits to Position Brands" The post Marketers Focus on Benefits to Position Brands appeared first on Crystal Clear Co...| Crystal Clear Communications
Here’s a hard question marketers need to ask: What’s the one thing your brand wants to be known for? People will remember only one thing about you. When I first ask marketers this question, most respond with a short list of attributes that make them different from competitors. Marketers want to be known for unique … Continue reading "What do you want to be known for?" The post What do you want to be known for? appeared first on Crystal Clear Communications.| Crystal Clear Communications
Social proof doesn't sell — it reassures. Here’s how most B2B brands get this backward in their messaging and how to fix it:| Frontera
You can’t differentiate your brand by using what’s expected. Let me explain with an example. Go to 20 management consultancy firm websites. You’ll see that they claim to be different by providing high-quality work. Or by bragging about years of experience. Go to 20 CRM software websites. You’ll see that they claim to be different… Continue reading Points of Parity: Why Saying What Buyers Expect Never Makes Your Brand Stand Out The post Points of Parity: Why Saying What Buyers Expect...| Frontera
How to espace from “perfect competition” and get monopoly-like advantages as a B2B brand by reducing your competition:| Frontera
Unlock pet branding strategies: trends, channel tactics & packaging tips to captivate pet parents, boost loyalty & drive sales in the booming pet care market.| SmashBrand
What was once considered a given victory in Taiwan now appears to be a tighter, bloodier contest according to the CSIS, so how does the US and its allies avoid a disastrous, pyrrhic victory? As Chi| www.defenceconnect.com.au
MIKROE's GNSS RTK 4 Click board has high-precision positioning with real-time kinematics (RTK) support, based on Quectel module.| Circuit Cellar
Every day I hear more and more about the “sea of sameness” from founders, CEOs, CROs, and CMOs. The dialog goes something like this: I believe the first four statements are largely true, though I might challenge statement two. But … Continue reading → The post Navigating the Mythical Sea of Sameness appeared first on Kellblog.| Kellblog
Every industry has its incumbents. Established players who come at the top of buyers’ category ladders. Like McKinsey and Accenture for consulting. Salesforce and Hubspot for CRM. Or Adobe and Canva for creative software. And then you have the challengers. New and upcoming players who try to get a hold in the market. They compete… Continue reading 12 Differences Between Incumbents And Challengers (And How Challengers Win) The post 12 Differences Between Incumbents And Challengers (And How...| Frontera
Discover how to design high-performing pet supplement packaging that builds trust, drives sales, and converts across every channel from retail to e-commerce.| SmashBrand
A competitive pricing analysis sees you gather the prices of your competitors’ products over time. You’ll use this data to draw comparisons and conclusions about which direction your own pricing strategy should head in.| Competitive Intelligence Alliance
I’m invited to lots of events by folks who are loosely in my network. Most of the time, the messages read something like this: Erin, I’m excited to explore The Upside and will be digging in deeper next week. I’d love to personally invite you to our upcoming private, sold-out event in NYC on June … They’re Buying You above All Else Read More »| The Upside
In 2019, I coined the term 20/20 Market Research to describe a framework I developed that works exceptionally well for understanding your potential clients’ needs while also building strong relationships. It’s simple: You reach out individually to old leads, potential leads, or folks who fit your ideal client profile and ask if you can have … 20/20 Market Research: Understand Your Clients While Building Relationships Read More »| The Upside
One morning awhile back, I awoke early and wanted to know the time, so I reached for my iPhone. Inadvertently, I hit the button for Siri, which triggered the message: “What can I help you with?” Now, up to that point, I had rarely used Siri. Frankly, I’d forgotten she was part of my phone, […]| LEVY INNOVATION
Sometimes your best brand story isn’t the one you think it should be. It’s one of your throwaway stories; an informal anecdote everybody else loves, but you don’t think twice about. I’ll explain. I recently stopped by a pet food store. Outside sat a brand representative at a table full of a type of cat […]| LEVY INNOVATION
Sometimes it’s easier to learn positioning and branding lessons when we look outside our field. Let’s look at a lesson from the world of fast food. Then we’ll see how it applies to our brands as consultants and thought leaders. A few days ago, I was eating at my local Quiznos sub shop, and a […]| LEVY INNOVATION
In this episode of the How We Solve podcast, we talked with Burc Tanir about how to always have optimized prices on your e-commerce store. The post Ep 125: How to Optimize Your E-Commerce Pricing with Burc Tanir appeared first on How We Solve.| How We Solve
I love to cook for my family and I love stocking up the fridge. So, every Sunday, you’ll find me at my local Wegmans (IYKYK) shopping for weekly groceries. It’s an hour of “me-time” that I look forward to each weekend. Whenever I make my way to the checkout lines, I always look for Steven’s … Here’s How to Set Yourself Apart Read More »| The Upside
Your brand positioning statement is a single sentence that sums up your competitive position - it’s your elevator pitch. If you were to describe to a new hire (or anyone else in the business) how you want people to see your product, your positioning statement would fill that role.| Competitive Intelligence Alliance
With an undifferentiated marketing strategy, rather than splitting the audience up, you’ll be marketing to the masses.| Competitive Intelligence Alliance
Competitive differentiation is the process of making your product offerings unique from those of your competitors. In practice, this often means creating or discovering what you do better than them, and emphasizing these aspects of your products or services.| Competitive Intelligence Alliance
It’s how you position yourself relative to the competition that truly matters. In the Competitive Positioning Playbook, we show you how.| Competitive Intelligence Alliance
Not every business has the resources to throw behind a global marketing campaign. Whether your business is large or small, resource-rich or on a budget, sometimes a niche competitive advantage is the best fit.| Competitive Intelligence Alliance
A competitive landscape analysis analyzes your entire competitive environment to give you a comprehensive overview of your industry.| Competitive Intelligence Alliance
Low cost and differentiation are both competitive strategies for growth. They’re attempts at establishing competitive advantages. A low cost provider strategy has you aim to beat the competition on costs. A differentiation strategy has you aim to boost profits by offering more value.| Competitive Intelligence Alliance
Your competitors are trying to eke out a competitive advantage. So how do you create your own? That starts with competitive intelligence. Here are 11 types to get you started.| Competitive Intelligence Alliance
What tools can you use to rapidly communicate your findings to internal stakeholders? And are there any tools that can inform your own competitive projects? Visual learners rejoice. The positioning matrix is here.| Competitive Intelligence Alliance
Want customers to choose you over the competition? You need to get your brand strategy right. Here are three brand positioning strategy examples from three different industries.| Competitive Intelligence Alliance
Customer research aims to learn more about the needs and behaviors of customers and to use that information to create products, features, and messaging that resonate with them. In other words, customer research helps you sell your products by tailoring your approach to the needs of your customers.| Competitive Intelligence Alliance
Competitive positioning is the most effective type of positioning strategy in marketing. That’s because it takes the competitive environment, and the spaces your product is best placed to compete for within it, into full account.| Competitive Intelligence Alliance
Elements you should highlight when developing a positioning strategy include the values that resonate with your target audience, as well as benefits and attributes, such as your unique value proposition.| Competitive Intelligence Alliance
Not all segmentation methods work for all businesses. If your customers are other businesses, rather than consumers, there are several key need-to-knows that’ll help you avoid pitfalls, create more actionable segments, and boost the results of your campaigns.| Competitive Intelligence Alliance
New Tags feature makes it easier to build and use positioning networks and systems for applications like surveying, robotics, drones and AVs.| Circuit Cellar
We are happy to announce the release of our latest research deliverable, D3.3, from Hexa-X Project's Work Package 3 (WP3) focused on "Final models and measurements for localisation and sensing"! The post New deliverable about final models and measurements for localisation and sensing has been published first appeared on Hexa-X.| Hexa-X
Features are all about the product, while benefits are all about the customer. The difference might seem subtle, but using benefits instead of features in your marketing strategy makes a huge difference to how likable your brand is.| Competitive Intelligence Alliance
That advantage you’ve worked so hard to create? Your competitors are working day and night to replicate it, beat it, and take those hard-won customers right out of your hands. 😤 So how do you stop your competitors cloning your strategy? How do you make your competitive advantage sustainable?| Competitive Intelligence Alliance
When I was nine years old, I fell in love with baseball and dreamed of playing first base. To aid me in my dream, my dad bought me a first baseman’s glove. When my friends and I gathered after school for an informal ball game, everyone knew to stay away from first. That was my spot.| LEVY INNOVATION
Coming up with a persuasive marketplace differentiator for your business can be difficult.| LEVY INNOVATION
To prepare for a workshop I’m giving, I’ve spent hours doing exploratory writing on how to create an elevator speech.| LEVY INNOVATION
I was employee #10 and working for a Boston based software company that developed the first Applicant Tracking System (ATS) that scanned resumes and created a digital searchable version of the resume. The post Lessons in Competitive Positioning first appeared on True Sales Results.| True Sales Results
Whatever work you do, it's helpful to reflect on who we want to be to whom.| The Story of Telling
Competitive intelligence is your tool for knowing your competitors’ strategies, priorities, strengths, and weaknesses. Armed with this information, you can fine-tune your product strategy and marketing initiatives to win. In other words, competitive intelligence is your ticket to the top.| Competitive Intelligence Alliance