Problematic Meta ad placements waste budget with low-quality results. Learn how to spot, diagnose, and decide when to remove them. The post How to Spot Problematic Meta Ad Placements appeared first on Jon Loomer Digital.| Jon Loomer Digital
Meta Andromeda changes how ads are delivered. Learn what it is, why creative diversity matters, and how it impacts your ad strategy... The post Meta Andromeda: What It Means for Your Ad Strategy appeared first on Jon Loomer Digital.| Jon Loomer Digital
Meta’s placements have strict video length rules. Learn the minimum and maximum durations needed to qualify for every ad placement. The post Meta Video Ad Length Requirements: How to Qualify for All Placements appeared first on Jon Loomer Digital.| Jon Loomer Digital
Frustrated that your Meta ads aren't working? Here are five common reasons campaigns fail, and how to fix each one for better performance... The post Why Your Meta Ads Aren’t Working (And How to Fix Them) appeared first on Jon Loomer Digital.| Jon Loomer Digital
Targeting inputs are outdated. Learn how to reach the right people by guiding Meta's algorithm without outdated targeting methods. The post How to Reach the Right People Without Relying on Targeting Inputs appeared first on Jon Loomer Digital.| Jon Loomer Digital
19 essential rules for Meta advertisers to simplify strategy, improve performance, and focus on what actually makes a difference... The post 19 Rules for Successful Meta Advertising in 2025 and Beyond appeared first on Jon Loomer Digital.| Jon Loomer Digital
Optimize your Meta ad creative for better performance. Follow this detailed checklist for branding, placements, variations, and enhancements.| Jon Loomer Digital
The role of the Meta advertiser has changed. Here's how creative control evolved and what it means for building ads today... The post The Evolution of Meta Ads Copy and Creative Control appeared first on Jon Loomer Digital.| Jon Loomer Digital
Targeting in Meta ads has changed. Learn how to simplify your strategy, when restrictions matter, and what to stop doing in 2025 and beyond. The post How to Approach Meta Ads Targeting Now: A Detailed Guide appeared first on Jon Loomer Digital.| Jon Loomer Digital
Learn how Advantage+ Campaign creation works, what changes disable it, and how to get the most from Meta’s streamlined setup. The post Advantage+ Campaign Creation: A Complete Guide appeared first on Jon Loomer Digital.| Jon Loomer Digital
Learn how Meta's Opportunity Score and Campaign Score work, what they mean, and how to use them to optimize your ad performance. The post Opportunity Score and Campaign Score Explained appeared first on Jon Loomer Digital.| Jon Loomer Digital
Understand how Meta ads attribution works and how to use settings and tools to make sense of your conversion results. The post A Complete Guide to Meta Ads Attribution appeared first on Jon Loomer Digital.| Jon Loomer Digital
Learn how to set up the new GA4 and Meta Events Manager integration, what it does (maybe), and what we don’t know about its benefits or risks.| Jon Loomer Digital
I recommend to keep your advertising simple and roll with defaults in most cases. But these are the exceptions when you should override them.| Jon Loomer Digital
Meta announced a new streamlined campaign creation for Advantage+ Sales, App, and Leads campaigns. Here's what you need to know...| Jon Loomer Digital
After more than 10 years, I've discovered that Meta doesn't define click attribution the way I thought it did. It took a test to uncover it.| Jon Loomer Digital
Remarketing is mostly unnecessary because it happens naturally using Meta's algorithmic targeting. There are exceptions when it makes sense.| Jon Loomer Digital
My approach to targeting completely transformed during the past year, driven primarily by the results of these five Meta ads tests...| Jon Loomer Digital
Meta is rolling out Opportunity Score to Ads Manager, which represents how optimized your campaigns, ad sets and ads are. Here's how it works.| Jon Loomer Digital
This is a comprehensive guide to help get started with with Advantage+ Shopping Campaigns, highlighting the features that make them unique.| Jon Loomer Digital
Breakdowns may be the most valuable and underutilized feature in Ads Manager. Once you use it, it will be a permanent part of your toolbox.| Jon Loomer Digital