When facing a downturn in the economy, we often look to the past for lessons on how to deal with the present. What did other CPG brands do to weather the last recession? Which brands increased profit and exposure when consumer spending was down? Which marketing tactics helped them gain traction, and which were a […] The post How Social Media and Influencer Marketing Will Propel Your CPG Brand Through a Recession appeared first on Girlpower Marketing.| Girlpower Marketing
When facing a financial downturn, many CPG companies start looking for ways to cut their budgets. Often, the first thing to go is food and beverage marketing. Too many companies believe they can survive the difficult times with their current customer base. But unfortunately, it’s indisputable that sales will most certainly decline without marketing to […] The post Making the Most of Food and Beverage Marketing During a Financial Downturn appeared first on Girlpower Marketing.| Girlpower Marketing
Even at first glance, TikTok is a no-brainer for marketing, and brands are starting to notice. While the app does have a reputation as a social platform for younger generations—think Generation Z and even some older members of Generation Alpha—the truth is that TikTok appeals to people from all ages. Yes, that even includes Baby […] The post 3 Reasons Brands Should Be Using TikTok appeared first on Girlpower Marketing.| Girlpower Marketing