Compostable caps, carbon-neutral cleansers, recyclable jars made from ocean plastic – the beauty industry is fluent in the language of sustainability. But behind the glossy claims and Instagram-friendly campaigns, there’s a serious problem: most brands still aren’t actually measuring their environmental impact. And without hard data, all those ‘sustainable’ promises risk being little more than marketing spin. In this week’s […]| Formula Botanica
Branding shapes perception. In the beauty industry, where impressions and trust are everything, branding holds the power to attract, connect, and keep clients coming back. It’s not just how a business looks, it’s how it feels, communicates, and builds relationships. Branding tips that follows offers a comprehensive breakdown of how stylists and beauty professionals can […]| Beautified Designs
In part 3 of her sustainability series, Lorraine Dallmeier asks a radical question: can beauty ever be sustainable if it’s built on self-loathing?| Formula Botanica
Has sustainable beauty lost its meaning? In episode 2 of her four-part series, Lorraine Dallmeier explores the definition of the word "sustainable".| Formula Botanica
Is sustainability in beauty brands just clever marketing? Find out the truth in this episode of Green Beauty Conversations!| Formula Botanica
Everything the natural formulator needs to know about INCI for cosmetic ingredients including top FAQs and the grey areas of INCI explained.| Formula Botanica
Ever thought about what life would be like without all the goodies from the beauty world? I mean, imagine waking up to a world where there are no fancy personal products, no cool beauty gadgets, and definitely no relaxing spa treatments to look forward to. Personally, I'm pretty thankful that| PESTLE Analysis
Beauty influencer experts share 15 tips to maximize your influencer marketing campaigns, from finding authentic creators to optimizing offers and following FTC rules.| blog.carusele.com