Here’s a clear, professional explanation of Ecommerce experts in China of why Xiaohongshu (Little Red Book) is considered the #1 discovery channel in China, especially for brands in lifestyle, fashion, beauty, health, and niche consumer goods. Why Xiaohongshu Is the Discovery Channel in China 🔍In 2025, Xiaohongshu (小红书) isn’t just a social app. It’s China’s...| Ecommerce China
comment Xiaohongshu (Little Red Book / RED) est en train de redéfinir l’industrie du « voyage » en Chine… Comment XHS Xiaohongshu change l’industrie du voyage en Chine Avant, préparer un voyage en Chine ou à l’étranger, c’était passer par une agence, lire des brochures, ou demander autour de soi. Aujourd’hui, la réalité est simple : on […] The post Xiaohongshu change l’industrie du voyage en Chine appeared first on Touristes Chinois.| Touristes Chinois
Stop asking “Where should I go?” the travel KOLs on Xiaohongshu (RED) already mapped out your trip for you. Some are climbing sacred mountains, some are sipping champagne in seven-star hotels, some are taking kids to archaeology lessons in the Forbidden City. And their fans? Just hit “save” and copy-paste the itinerary. Here’s the Top...| Chinese Tourists Agency
What Are Rednotes on Little Red Book (Xiaohongshu) and Why They’re a Huge Opportunity for Brands? If you’re sleeping on Little Red Book (Xiaohongshu) and its Rednotes, you’re missing out on one of the most authentic and impactful ways to build your brand in China. Period. Let’s break it down—what they are, why they matter, […]| Fashion China
Hey, marketer! I’m Philip Chen, your straight-talking guide to winning in China’s wild marketing landscape. Welcome ! You’re here because you know the game’s changing, and you want to ride the wave, not wipe out. User-powered sales: where your customers become your salespeople, is the hottest trend on platforms like Xiaohongshu (Red) in 2025. Picture […]| Fashion China
Until now, Xiaohongshu (a.k.a. RED) was more of a discovery + UGC platform : people came to check reviews, lifestyle inspo, and soft product placement. But conversion was limited you had to buy inside XHS’s own ecosystem or jump through hoops. Now?IT is Game changer according to Marcus Zhan, director of GMA , specialist of...| Ecommerce China
Ok, soyons honnêtes. Xiaohongshu (RED) en 2025, ce n’est plus “juste un réseau social”. C’est la place où la Chine tombe amoureuse des produits… pour parfois| Marketing Chine
If Douyin is China’s stage for performance commerce, then Xiaohongshu (RedNotes) is the intimate salon where culture, style, and consumption quietly merge into influence. In 2025, Xiaohongshu isn’t just a platform. It is the cultural incubator of taste, lifestyle, and shopping decisions for China’s most powerful consumer generation: urban Gen Z and millennial women. Here […]| Fashion China
Little Red Book, also known as RedNote, is a lifestyle-focused social media and e-commerce platform that is widely popular among young...| Daxue Consulting - Market Research and Consulting China
Little Red Book (xiaohongshu) is the Instagram of China, perfect for Fashion Brands for the Brand Awareness and for e-Commerce. (downlaod the report 2019)| SEO China Agency
If you want to really connect with Chinese consumers in 2024, think RED the Chinese version of instagram. Xiaohongshu (小红书), internationally known as “Little Red Book,” is a social media and e-commerce platform based in China. It combines user-generated content (UGC) with online shopping, allowing users to post product reviews, share shopping experiences, and make...| Ecommerce China
On Chinese social media, women are censored and harassed, but undeterred.| Rest of World
