The following story seems unbelievable, really. But it’s true. How do I know? Because it happened after I left one of the big dealerships I used to manage. It’s a case study for what not to do when it comes to dealership management. It’s evidence that employee training is crucial and by telling this story, […] The post How to Learn the Hard Way that Employee Training Keeps Money in the Bank appeared first on Kruse Control Auto.| Kruse Control Auto
Many people don’t know this but Kruse Control got into digital by way of online reputation management. In 2009, I could see online reviews becoming more important than CSI ratings, given the fact that customers could talk to one another in real time rather than waiting for JD Power to announce their findings every year. […] The post Dealership Playbook for Monitoring and Responding to Online Reviews appeared first on Kruse Control Inc.| Kruse Control Inc
My grandfather was a Buick dealer in downtown Los Angeles in the 1950's-60's. His majority partner was Charles S. Howard, a pioneer car dealer and early| Kruse Control Inc
I got into the car business after working at a bank in college where one of the customers was a car dealer. I wanted to earn more money and he offered me| Kruse Control Inc
Have you ever heard about The $517,000 customer? It comes from Carl Sewell’s iconic book Customers for Life. In it, he teaches a simple credo, “Find out| Kruse Control Inc