In today’s highly competitive business landscape, marketing plays a pivotal role in driving a company’s success. Two essential marketing strategies that businesses often employ are in-store advertising, which is part... Read More ›› The post Analyzing the Performance of Marketing: In-Store and Out-of-Home Advertising appeared first on Reveal Mobile.| Reveal Mobile
Measuring the Effectiveness of Wrapped Vehicles and Taxi Toppers Wrapped vehicles and taxi toppers are popular forms of OOH advertising that can be highly effective if done correctly. To measure... Read More ›› The post Measuring Moving Out-of-Home Advertising appeared first on Reveal Mobile.| Reveal Mobile
Out-of-home (OOH) advertising is a highly effective marketing strategy for businesses that want to reach a wider audience beyond the traditional digital and print media. OOH advertising refers to any... Read More ›› The post Measuring Out-of-Home Advertising appeared first on Reveal Mobile.| Reveal Mobile
The expectations for conversion metrics on advertising campaigns can vary depending on several factors, including the industry, target audience, campaign objectives, and the specific advertising channels used. However, here are... Read More ›› The post Conversion Metrics appeared first on Reveal Mobile.| Reveal Mobile
AI can be utilized in measuring campaign effectiveness in out-of-home advertising through various techniques and technologies. Here are some ways AI can be applied in this context: Computer Vision: AI-powered... Read More ›› The post How can AI be leveraged in measuring campaign effectiveness in out-of-home advertising? appeared first on Reveal Mobile.| Reveal Mobile
T-Mobile buys Vistar Media, an ad platform that specializes in digital out-of-home, for approximately $600 million.| AdExchanger