Is your brand a "Friend with Benefits" or an "Intimate Partner"? As we evolve, you’ll find the way we talk about relationships between brands and consumers will mirror, almost to a tee, the way we talk about relationships between people. What type of friend will your brand be?| Iconic Fox
When businesses struggle to get traction in the market, the first area to be scrutinised is the product or service. But more often than not, those products or services are perfectly fine. In fact, they might have been perfect, and what was missing, was clarity in their communication.| Iconic Fox